TACO BELL'S LIVE MÁS LIVE IS BACK AS A MUST-WATCH SPECTACLE, WHERE 2026 MENU REVEALS COLLIDE WITH HOLLYWOOD STAR POWER - STREAMING FOR THE FIRST TIME EVER ON PEACOCK
Premiering March 10 from the Hollywood Palladium, Musical Artist Vince Staples hosts a one-night-only variety special featuring year-defining Taco Bell reveals, fan-inspired moments, and celebrity appearances by Ariana Madix, Benson Boone, Doja Cat, Fernando Mendoza, and more.
TLDR:
- Live Más LIVE returns for its third year with an all-new, all-things-Hollywood format: Live Más LIVE: A Night at the Palladium, a variety show special hosted by Vince Staples at the Hollywood Palladium – blending fan moments, comedic bits, original music renditions and surprise guest appearances to reveal year-defining menu innovations for 2026.
- Taped live from Hollywood and premiering exclusively on Peacock March 10, the one-night special will deliver an award-show spectacle, complete with a star-studded Purple Carpet and exclusive surprises for viewers at home.
- In celebration of its fans, Taco Bell Rewards Members will have access to exclusive Live Más LIVE opportunities, from in‑show drops and surprises to an opportunity for local fans to attend in person.
- Live Más LIVE assets can be found here.
IRVINE, Calif., Feb. 24, 2026 /PRNewswire/ -- Taco Bell brings its most ambitious vision to life yet with Live Más LIVE: A Night at the Palladium. The one-night-only show is taking over the iconic Hollywood Palladium, hosted by musical artist Vince Staples and streaming March 10 exclusively on NBCUniversal's Peacock.
Designed as an entertainment‑first spectacle, the all-new live-taped special embodies the core spirit of Live Más LIVE – uniting fans, music, comedy, and show-stopping reveals as Taco Bell previews the menu innovations shaping 2026.
A Hollywood Premiere for Taco Bell's 2026 Menu Reveal
Set against the backdrop of Hollywood, Live Más LIVE: A Night at The Palladium pushes the brand's annual celebration into new territory – transforming it into a high-energy variety special that channels the passion of Taco Bell's fanbase, from the feed to the front row. The one-night event brings together a fan-filled live audience with the brand's loudest champions and headline-making guests, including appearances from Ariana Madix, Ashley Park, Benson Boone, Ciara Miller, Davante Adams, Devon Walker, DJ Pee .Wee (aka Anderson .Paak), Doja Cat, Ego Nwodim, Fernando Mendoza, Myke Towers, Yeat and more – creating an electric atmosphere that sparks excitement for the year ahead.
"Taco Bell has some of the most passionate fan bases and I've been a fan of the brand since I was young," said host Vince Staples. "I'm excited to partner with them on something that feels true to who they are and how people actually connect with their brand."
Throughout the night, Taco Bell will pull back the purple curtain on over 20 next-level menu innovations – from saucy and crispy creations to nostalgic throwbacks and brand-first never-before-seen formats – within a spontaneous, witty, and unpredictable showcase that sets the tone for the brand's 2026 lineup.
Tune In for An Evening with Taco Bell
Los Angeles area Taco Bell Rewards Members will have the opportunity to score a small number of coveted tickets to Live Más LIVE on a first come first serve basis. Eligible members should keep an eye out for an email invitation on 2/24 with further details.
Live Más LIVE: A Night at The Palladium premieres March 10 starting at 12 PM ET / 9 AM PT on Peacock giving viewers a front-row seat to Taco Bell's most immersive, can't-miss event yet.
From March 3-10, Taco Bell Rewards Members opted in to email notifications, as well as fans who join during that window, can unlock a one-month Peacock Select tier subscription by visiting the Taco Bell app and signing up to claim the opportunity. Once claimed, a unique redemption code, which can be used on the Peacock website, will be delivered directly to their email and Taco Bell app inbox. Terms apply*
As the show unfolds, viewers can make a night of it with exclusive offers redeemable only in the Taco Bell app on March 10, including:
- In-app Delivery: Enjoy a $1 Delivery Fee** on orders of $20 or more with code LIVEMASLIVE26, available to the first 10,000 Rewards Members.
- Tuesday Drop #1: Enter from 9am PT - 11:59pm PT for a chance to win one of 300 signed Talent Posters***.
- And more!
Live Más LIVE, Expect the Unexpected
Introduced in 2024 as a tech-forward innovation keynote designed to disrupt the QSR industry, Live Más LIVE quickly became a celebration of new products and innovations in unconventional formats – serving as an annual launchpad for Taco Bell's most viral hits like The Big Cheez-It Crunchwrap Supreme, Crispy Chicken Nuggets, and Mountain Dew Baja Blast™ Pie. Now in its third year, Live Más LIVE isn't slowing down, pushing boundaries with a dynamic entertainment experience rooted in Taco Bell's unapologetic approach to bold innovation and fan engagement.
"Live Más LIVE is our way of co‑creating with fans, inspired by their passion and designed to bring them inside the show experience," said Taylor Montgomery, Global Chief Brand Officer at Taco Bell. "Our fans shape this brand every day. This year, we're taking that shared energy and building our boldest and most distinct Taco Bell brand moment yet – unexpected, unhinged and undeniably memorable."
For official event details and updates, drops, and behind-the-scenes moments, fans can download the Taco Bell app, visit LiveMasLIVE.com, and follow Taco Bell's social channels.
*Limited time offer. Ends 3/10/26 or when supply of codes is depleted, whichever occurs first; redeem code by 3/17/26. Must be 18+, legal U.S. resident, not a current Peacock subscriber, and a member of the Taco Bell Rewards loyalty program in good standing. Cannot be combined with any other offer, including any other Peacock offer redeemed within last 12 months. After 30-day trial, plan auto-renews at the then-current retail price (plus tax) until you cancel. Peacock Select excludes sports, movies, and Peacock Originals. Eligibility restrictions and full terms apply: Offer Terms
**Excluding Colorado where $0.28 state-mandated retail delivery fee also applies. On 03/10/2026 12:01 AM to 11:59 PM the first 10,000 eligible Rewards Members that place a delivery order of $20 or more (before taxes, tips and fees) on the Taco Bell app AND use code LIVEMASLIVE26, can enjoy $1 delivery fee at participating U.S. Taco Bell locations, while supplies last. Delivery is not available in all locations. Items available for delivery, prices & participation vary. Taxes and tip apply. Must be a registered Taco Bell® Rewards member in order to redeem. Not valid in-store or with a pickup order. Valid one (1) time per registered user per day during offer period. Reward is non-transferrable and cannot be combined with any other offer. No cash value. Terms: tacobell.com/terms ©2026 Taco Bell IP Holder, LLC.
***NO PUR NEC. Open only to Rewards Members, 16+. Begins at 9:00 a.m. PT & ends 11:59 p.m. PT on 3/10/26. Rules: //tacobell.com/legal/lml-26-drop.
About Taco Bell Corp.
For more than 63 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company's World's Most Innovative Companies, one of TIME's Most Influential Companies, and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.
About Peacock
Peacock is the streaming home of NBCUniversal, one of the world's leading media and entertainment companies. Fans can stream thousands of hours of culture-defining entertainment, sports and news, including current seasons of NBC and Bravo series, such as the "Law & Order" and "Real Housewives" franchises; exclusive and critically acclaimed Originals; blockbuster and award-winning recent films from Universal Pictures, DreamWorks Animation, Illumination, and Focus Features; America's premier live sports and events, including the Olympic and Paralympic Games, the NFL, Premier League, the NBA and soon the MLB; live daily news; and an expansive library of beloved films and TV shows, including "The Office" and over 50 years of "Saturday Night Live." Built on powerful technology, Peacock is an engaging entertainment destination with interactive, innovative features that bring NBCUniversal's fan-favorite content to life at home and on the go. Visit PeacockTV.com to learn more.
Ronald Quintero – Taco Bell Corp.
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Rosie Herzog – Edelman
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Allison Ivers – Peacock
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SOURCE Taco Bell Corp.
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