Tanqueray Launches WeResistSimple.com

Cocktail of Perspectives on Politics, Fashion & Pop Culture from Celebrity Bloggers Sal Masekela, Hill Harper and others

Jan 21, 2010, 09:56 ET from Diageo

NEW YORK, Jan. 21 /PRNewswire-FirstCall/ -- The makers of Tanqueray® gin announced today the launch of its WeResistSimple.com blog. The online destination will connect consumers with celebrities, rising stars and a host of personalities who live rich, bold, interesting lives.  WeResistSimple.com rejects things that are bland and embraces vibrant careers, lifestyles and progressive culture.

"Just as Tanqueray is a gin chosen by people who embrace extraordinary things in life, WeResistSimple.com will serve as the ultimate portal for people to consume thought-provoking content from those who choose to stray from that which is predictable in their everyday lifestyle," said Bill Topf, vice president of marketing for Tanqueray.  "Through WeResistSimple.com, we will celebrate these individuals who are not afraid to embrace complexity and encourage others to join them."

This original platform of brand-curated information will feature blog posts from a panel of notables.  Their musings will touch upon a variety of subjects from film and family to nightlife and politics in a way that reflects their approach to getting the most out of the demanding lives people lead in today's complex world.  These accomplished individuals will each author posts that will seek to connect with and inspire people who share the same thirst for life.  

Tanqueray WeResistSimple.com bloggers include:

  • Hill Harper - Actor
  • the.LIFE files - Blogger
  • Sal Masekela - TV Personality
  • Eddie Cruz - Sneaker Aficionado
  • Mariel Haenn - Celebrity Stylist
  • Kali Erwin - Mixologist
  • Talib Kweli - Hip Hop Artist
  • Dao-Yi Chow - Fashion Designer
  • Jonathan Mannion - Photographer
  • James Andrews - Social Media Guru
  • Coltrane Curtis - Entrepreneur
  • Jason Geter - Entertainment Executive
  • Rickey Kim - Editor & Blogger

  • Pete Chatmon - Film Maker

  • Vashtie - Music Video Director

Through their personal social media footprints and diverse backgrounds these influencers will provide exclusive insight into their lives and connect readers to their social network of today's most notable and fascinating icons.

"I live by a simple credo. 'There is no box.'  The second you start limiting your full potential by letting society dictate what you're truly capable of is the second you stop living," said TV personality Sal Masekela.  "I'm honored to be amongst this diverse squad of individuals who have repeatedly chosen to break ground instead of building on an old foundation.  With WeResistSimple.com, Tanqueray celebrates this movement and offers consumers a unique opportunity to celebrate individuality and responsibility at the same time."

Please visit WeResistSimple.com for more information.  Tanqueray reminds consumers to drink responsibly.

About Tanqueray

TANQUERAY® London Dry Gin is a dry, crisp, gin with a rich juniper flavor. Known for its iconic green bottle and red emblem, TANQUERAY London Dry Gin is the number one imported gin in the United States and is one of the world's most award-winning white spirits. TANQUERAY gin, TANQUERAY No. TEN gin, TANQUERAY RANGPUR gin and TANQUERAY STERLING vodka together create the renowned portfolio of TANQUERAY, where perfection and craftsmanship maintain a history that reaches back 175 years. Additional information about the TANQUERAY brand may be found at http://www.tanqueray.com

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business and industry leader in promoting responsible drinking, with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.  For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.


Maeve Hagen

Erica J. Johnson



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