• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

Taylor Morrison Reveals Home Design Trends for 2021

Homebuilder's design experts share trends and top paint colors for the new year

Taylor Morrison (PRNewsFoto/Taylor Morrison) (PRNewsfoto/Taylor Morrison)

News provided by

Taylor Morrison

Nov 24, 2020, 06:04 ET

Share this article

Share this article


SCOTTSDALE, Ariz., Nov. 24, 2020 /PRNewswire/ -- In 2020, the traditional home was reinvented—transitioning from a conventional place of rest and relaxation into a new, multi-faceted living, working and learning environment. Now, more than ever before, design trends are focused primarily on functionality, efficiency and comfortability as the world redefines their relationship with their home. As a new year approaches, Taylor Morrison (NYSE: TMHC), one of the nation's largest homebuilders and land developers, surveyed their in-house design experts from across the country to learn what trends to expect in 2021—a year likely just as unexpected as the one that came before it.

Moody and brooding
Moody and brooding
Cozy coastal
Cozy coastal
2021 Color Collection
2021 Color Collection
Less is more
Less is more
Neutral warmth
Neutral warmth
Moody and brooding Cozy coastal 2021 Color Collection Less is more Neutral warmth
  1. Cozy coastal: In 2021, experts anticipate consumers craving an escape from reality—opting for a home that makes them feel like they're on vacation. "In the Bay Area, we're seeing our buyers go for that quintessential 'beach house' look," said designer Lisa Perlman. "Think navy walls or cabinets, paired with natural wood furniture and white accents. On the floors, we're seeing a much wider wood plank in lighter colors and washes." Unlike the boho beach style that emerged years ago, this trend lends itself to organic beachy elegance.
  2. Living well: Staying healthy is top of mind for everyone these days. And with consumers spending more and more time in their homes, Taylor Morrison observed buyers craving healthy home features and products. This inspired the homebuilder's new brand, TM LiveWell, which launched in the summer and is focused on providing standard wellness features that promote safer paint, healthier air and cleaner water in all new homes.  "Consumers are consciously aware of the health benefits and perceived risks in virtually every environment they're entering today—stores, schools, planes—so naturally they're just as tuned in to the health of their homes," said Taylor Morrison Chairman and CEO Sheryl Palmer in a press release earlier this year. 
  3. Earthy and grounded: Sherwin-Williams, the exclusive paint vendor of Taylor Morrison, recently revealed its 2021 Color of the Year: Urbane Bronze SW 7048. "The home is now the ultimate retreat from the world, and color is an easy and effective way to create a personal haven," said Sue Wadden, director of color marketing at Sherwin-Williams. "Urbane Bronze encourages you to create a sanctuary space for mindful reflection and renewal." If you want to add the Color of the Year to your space, Dallas based designer Lee Crowder recommends using this shade in bedrooms, powder baths, media rooms and home offices.
  4. Organized and orderly: With extra free time to devote to finally finishing those abandoned Marie Kondo organizational projects—and the latest binge-worthy Netflix series, "Get Organized with The Home Edit," that inspired viewers with dreamy color-coded closets and clear acrylic organization bins—a desire for tidy and orderly homes is an anticipated trend in the new year. "With tough lessons from 2020 still fresh in our minds, I think we'll begin to see our buyers view their home—their sanctuary, really—as something much more sacred," said Crowder. "I'm a firm believer that you have to make your space function in a way that's right for you and your family. It should be a place you truly love."
  5. Life in color: For the first time, Taylor Morrison is excited to release a palette of paint colors for their "2021 Color Collection" in collaboration with Sherwin-Williams. These six shades hand-selected by in-house color specialists are as versatile as they are eye-catching. "Our base shade for the palette is City Loft SW 7631—a warm and timeless neutral we use again and again in our homes. We've paired it with Sherwin-Williams' Color of the Year, Urbane Bronze SW 7048, for a combination that adds contrast, depth and sophistication," said Crowder. "Then, we layered in our accent colors: Sand Trap SW 6066, Sea Salt SW 6204, Canyon Clay SW 6054 and Rosemary SW 6187. These four shades represent different stages of verdigris—the range of colors seen as copper ages and oxidizes."
  6. Moody and brooding: According to Charlotte based designer Brittany Wightman, home trends will continue to move away from cool greys and toward moodier, dramatic hues. On the rise is dark, rich cabinetry, vibrant or dark tile backsplashes and contrasting bright white countertops.
  7. Less is more: Earlier this year, Taylor Morrison launched a new program designed to take the guesswork and "decision fatigue" out of the design process. "Canvas by Taylor Morrison gives our customers the opportunity to select from a handful of curated, bespoke collections that fit both their style and budget," said Chief Customer Officer Amy Rino. "This new way of designing your home takes the sometimes-overwhelming number of options customers are presented with out of the equation, instead, offering them tailored and preset designer pairings. This gives our buyers peace of mind knowing that their selections will look stunning in their new home."
  8. Neutral warmth: With so many homes turning into workplaces, schools and gyms, designing cozy and inviting living spaces has never been so important. "The neutral palette has become very popular among our buyers. They want natural wood flooring and cabinetry and neutral wall colors—all in warmer hues," said Denver based design expert Stacy Ristedt.
  9. Metallic mix and match: For the past two years, Taylor Morrison designers have touted the idea of mixing distinctive metallic finishes for hardware, lighting and plumbing. 2021 will continue to see this trend on the rise. "We're seeing a lot of mixed metals in our market—black and gold especially," said Houston designer Kelly Rambo. Just be sure not to overdo the gold, as Atlanta based design expert Terance Manly explained, "I think gold should be used tastefully and sparingly, just a pop here or there." Consider adding flair to your home by choosing a gold faucet for your kitchen or bar. That way, if you come to prefer a different style down the line, it's an easy update to make. 
  10. Farmhouse fever: "In the South, we're seeing a big push for a more modern farmhouse," said Manly. "Expect to see light wood flooring, geometrical patterns, earthy undertones, shiplap and mid-century modern furniture with touches of leather and velvet." While the classic farmhouse look has been around for a while, this modern trend merges old style with new world elements.

About Taylor Morrison
Taylor Morrison Home Corporation (NYSE: TMHC) is the nation's fifth largest homebuilder and developer based in Scottsdale, Arizona, that has been recognized as America's Most Trusted® Home Builder for five years running (2016-2020). Operating under a family of brands including Taylor Morrison, Darling Homes, William Lyon Signature Home and Christopher Todd Communities built by Taylor Morrison, we serve consumer groups coast to coast, from first-time to move-up, luxury and 55-plus buyers. Our unwavering pledge to sustainability, our communities and our team—outlined in the 2019 Environmental, Social and Governance (ESG) Report—extends to designing thoughtful living experiences homeowners can be proud of for generations to come.

CONTACT: Alice Giedraitis
Taylor Morrison 
(480) 840-8137
[email protected] 

SOURCE Taylor Morrison

Related Links

www.taylormorrison.com

Modal title

Also from this source

Taylor Morrison Reports First Quarter 2022 Results, Including a...

Taylor Morrison Reports First Quarter 2022 Results, Including a...


Taylor Morrison Releases Fourth Annual Environmental, Social and...

Taylor Morrison Releases Fourth Annual Environmental, Social and...

Explore

More news releases in similar topics

  • Construction & Building
  • Residential Real Estate
  • Real Estate
  • Surveys, Polls and Research

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2022 Cision US Inc.