TENA Launches Upgraded Sensitive Care™ Pads with New 5-in-1 SkinComfort™ Formula

Essity introduces its most skin-loving innovation yet: advanced incontinence protection for sensitive intimate skin.

PHILADELPHIA, Pa., Oct. 9, 2025 /PRNewswire/ -- Essity, the global hygiene and health company behind a world leading incontinence brand TENA, has announced the U.S. launch of its most skin-focused incontinence solution to date. TENA Sensitive Care™ Pads are now enhanced with Aloe and Vitamin E, combined with an upgraded 5-in-1 SkinComfort™ Formula. The full product range is designed to be up to 100% irritation-free while TENA Sensitive Care Overnight, the highest absorbency pad in the range, has additional upgrades with a 20% drier surface and up to 100% leak free protection.

For the millions of women living with incontinence across America, intimate skin can often be left feeling irritated, uncomfortable, or overlooked. And this delicate area needs more attention. Women deserve incontinence solutions that match the level of care they expect for the rest of their skin and TENA is here to deliver it.

This launch is more than a product upgrade, it's a powerful reflection of TENA's mission: to support women with personal care products that feel respectful and empowering at every stage of life. TENA's updated ranqe combines breathable, soft and secure materials that transform a daily routine into a moment of reassurance, helping women move through their day without discomfort or self-doubt.

"In our consumer testing, we saw incredible results: 9 out of 10 women said pads feel soft and gentle, keep their skin feeling dry and provide superior leakage protection" said Hazel Villarreal, Marketing Director for TENA North America. "It's a clear sign we're headed in the right direction, creating solutions that deliver on performance and comfort. This is our most skin caring product yet, designed to support intimate skin."

The 5-in-1 SkinComfort™ Formula combines five key features, with improvements based on direct consumer feedback:

• Breathable: Allows air to flow, keeping skin cool and healthy.
• Secure: Locks in liquid to help prevent leaks and protect clothing.
• Dry: Dry Fast Core™ absorbs quickly to keep moisture away from skin.
• Soft: Skin-friendly materials cushion and help prevent irritation.
• Odor Control: Neutralizes unwanted odor for enhanced freshness.

Additional new features include:

• Upgraded overnight performance for extended wear and protection.
• Skin-friendly barrier that allows the pad to move with the body, minimizing wet friction and discomfort, especially during longer wear.
• Infusion of Aloe and Vitamin E brings a soothing touch to an already advanced design, helping to nourish, protect, and support with every wear.

TENA Sensitive Care™ Pads are dermatologically approved by the Skin Health Alliance and are available in a range of absorbencies to support women through light leaks, heavier protection needs, or overnight use.

TENA believes incontinence care shouldn't feel clinical or cold. That's why the updated Sensitive Care™ range combines skin-friendly ingredients with trusted protection, delivering both comfort and confidence.

"This is more than a product, it's a statement: women shouldn't have to choose between protection and comfort, or feel the need to hide," confirms Hazel. "With Sensitive Care™, TENA is redefining intimate care so women can feel protected, prioritized, and proud."

TENA Sensitive Care™ Pads with Aloe and Vitamin E are now available at mass retailers, grocery stores, pharmacies, and online at https://shop.tena.us/. Additionally our Ditch the itch and switch to TENA campaign launches in mid-September.

About TENA

TENA is a brand of Essity. With over 50 years of experience, TENA is a leading continence care brand. We offer a full range of absorbent products and services, with sustainable solutions that are tailored to the needs of individuals, their families, and healthcare professionals. With the TENA brand, Essity is at the forefront of developing products and services that help improve dignity and the quality of people's lives.

About Essity

Essity is a leading global hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA^® and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately $14B and employed 36,000 people. The company's headquarters are located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm.

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SOURCE TENA