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THE PLANTERS® BRAND RETURNS TO THE BIG GAME WITH COMEDIC DUO KEN JEONG AND JOEL MCHALE

The brand cracks open a nutty debate about how to eat PLANTERS® Deluxe Mixed Nuts -- all together or one at a time?

The MR. PEANUT® character is packing his bags and preparing for his big move to his new home at Hormel Foods in Minnesota. To shellebrate his move to the land of 10,000 lakes, the legume is giving away 10 checks worth $10,000 each to reward Little Acts of Substance in his new home state this summer. (PRNewsfoto/Hormel Foods Corporation)

News provided by

Hormel Foods Corporation

Jan 24, 2022, 11:00 ET

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AUSTIN, Minn., Jan. 24, 2022 /PRNewswire/ -- The maker of the PLANTERS® brand is returning to the Big Game. This year, the brand is teaming up with comedic duo Ken Jeong and Joel McHale to feed the debate of how America eats PLANTERS® Deluxe Mixed Nuts — all together or one at a time?

Fans can watch a teaser of the game-day commercial here and see the disagreement on how to eat PLANTERS® Deluxe Mixed Nuts unfold between Ken and Joel.

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“The Disagreement” PLANTERS® Deluxe Mixed Nuts
“The Disagreement” PLANTERS® Deluxe Mixed Nuts
The brand cracks open a nutty debate about how to eat PLANTERS® Deluxe Mixed Nuts — all together or one at a time?
The brand cracks open a nutty debate about how to eat PLANTERS® Deluxe Mixed Nuts — all together or one at a time?

"After a one-year hiatus from the Big Game, and since being welcomed into the Hormel Foods family, the PLANTERS® brand is excited to be back and debating a topic we're nuts about," said Jaynee Dykes, senior brand manager for the PLANTERS® brand. "We had a lot of fun cracking open the debate with Ken and Joel and can't wait for fans to see the final ad. No matter if you are team 'All' or team 'One,' how you eat your PLANTERS® Deluxe Mixed Nuts is a delicious disagreement we can all agree on."

Last year, the maker of the PLANTERS® brand spent its $5 million Big Game budget to shellebrate little acts of substance throughout the country, recognizing those making contributions to their communities. This year's ad, created by VaynerMedia, will air on game day just before halftime in select markets.

On one of the biggest snacking days of the year, PLANTERS® Deluxe Mixed Nuts provide a delicious snack worthy of your Big Game shellebrations. Be sure to grab a tin of PLANTERS® Deluxe Mixed Nuts to help you decide if you are team "All" or team "One," and tune in on game day to see the nutty debate crack wide open.

The PLANTERS® brand will unshell new, nutty developments leading up to game day. To get in on the action, follow along on Twitter (@MrPeanut), Instagram (@mrpeanutofficial) and TikTok (@mrpeanutoriginal) and join the #PlantersAllorOne debate!

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $10 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin's®, Wholly®, Hormel® Black Label®, Columbus® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contacts:

Media Relations

Jenna Reimler


Hormel Foods
507-434-6352

ICF Next
312-995-7452


[email protected]

[email protected] 

SOURCE Hormel Foods Corporation

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