The Plow & Hearth(R) Campaign to Reforest America Surpasses Expectations

Growing Strong in Year Two

Jan 20, 2010, 06:00 ET from 1-800-FLOWERS.COM, Inc.

MADISON, Va., Jan. 20 /PRNewswire/ -- The Plow & Hearth® Campaign to Reforest America® has surpassed expectations for the recent holiday season. Plow & Hearth pledged to donate a seedling for every transaction completed between October 15th and December 31st 2009.   Based on higher than expected sales, the company will donate over 729,000 seedlings to be planted in North Carolina, Louisiana and Pennsylvania.

The Campaign to Reforest America began in October, 2008 when Plow & Hearth set a goal of donating one million trees within a year. They joined forces with the National Forest Foundation and the Virginia Department of Forestry and this past October announced that they had successfully reached the goal. That same day, Tim Hopkins, the company's president announced that the company was renewing its efforts and set the goal of donating another one million trees in the coming year.

This year's Campaign to Reforest America expanded to include Plow & Hearth's sister brands Wind & Weather®, HearthSong® and Magic Cabin®. During the holiday season, after every purchase, customers received an email asking them to select one of three state-based programs where their seedling donation will be directed.

  • 31% of customers chose to support the Coastal Roots program in Louisiana, which teaches school children about coastal habitat restoration and allows them to plant and nurture trees.

  • 30% directed that their seedling be planted in North Carolina. There, contributions of longleaf pine seedlings will help restore the habitat of the Red Cockaded Woodpecker, a species whose population has dwindled to only 1% of its original size.

  • 39% of customers chose to send their seedling to Pennsylvania in support of the TreeVitalize program. This effort allows seedlings to be planted along streams to aid in providing clean water and restored habitats for trout and other stream life.

In addition to these efforts, Plow & Hearth and its sister brands have continued the Planting Two for One® program whereby the Company has two trees planted for every one used in catalog production to the Virginia Department of Forestry.  Through this program, the company has planted over 1.5 million trees in Virginia during the past eighteen years. And in continuing their support of the National Forest Foundation, Plow & Hearth donated a seedling to national forest restoration for each of its exclusive pewter ornaments sold during the holidays.

In addition to its environmentally conscious programs, Plow & Hearth also offers practical, eco-friendly products for composting,  and pest control, energy-saving insulated curtains and fatwood made from pine stump waste and more.

To learn more about the reforestations programs that make up the Campaign to Reforest America®, visit www.plowandhearth.com/trees.

About Plow & Hearth

Plow & Hearth began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. For over 29 years, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal. As part of their product development initiative, Plow & Hearth works with artisans and manufactures around the world to develop innovative products created from uncommon materials and crafted by hand. Special consideration is given to those products made with environmentally friendly materials as well as products that will encourage customers to be more environmentally responsible, such as composting products and energy savers. Every item they sell is backed by a 100% satisfaction guarantee. The Plow & Hearth Family of Brands also includes quality toys from HearthSong® and Magic Cabin®, and weather instruments from Wind & Weather®. Plow & Hearth is a subsidiary of 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS).

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop.  For more than 30 years, 1-800-FLOWERS.COM. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion.  1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com), was listed as a Top 50 Online Retailer by Internet Retailer in 2006, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award.  1-800-FLOWERS.COM offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its Fresh From Our Growers® collection. As always, 100% satisfaction and freshness are guaranteed.  The Company's BloomNet® international floral wire service provides (www.mybloomnet.net) a broad range of quality products and value-added services designed to help professional florists grow their businesses.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com);  cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands   (www.fanniemay.com and www.harrylondon.com); wine gifts from Ambrosia®  (www.ambrosia.com) and Geerlings&WadeSM (www.geerwade.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) and DesignPac® gifts (www.designpac.com) and Celebrations® (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.



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