The Toy Insider Hosts the Biggest 10th Birthday Bash EVER at Annual Sweet Suite Toy Showcase Event

NEW YORK, July 10, 2019 /PRNewswire/ -- 

WHAT: Celebrating its 10^th birthday this year, The Toy Insider's Sweet Suite event is the BIGGEST night of play! Join in the fun and get a first look at the hottest new toys that will be flying off store shelves for back-to-school and holiday shopping. More than 85 top toy makers will be in the room, including industry giants like Hasbro, Mattel, Spin Master, Vtech, Leapfrog and LEGO, along with up-and-coming toy companies.

Plus, check out some cool new items from brands like Nintendo, FYE and Arcade1Up that will be on wish lists of both kids and kids-at-heart in The Pop Insider's "What's Poppin' Lounge." Get a sneak peek at the hottest upcoming pop-culture merch featuring Marvel, Harry Potter and more.

Hors d'oeuvres, sweets, birthday cake and cocktails will be served all evening!

WHEN: Wednesday, July 24, 2019, 4-9 p.m.

WHERE: Pier Sixty at Chelsea Piers, New York City
(Between 22^nd & 23^rd Streets and the West Side Highway)

WHO: The Toy Insider is the go-to source for information about children's toys, tech and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on its website. The Toy Insider is a trusted resource for parents, grandparents, and other gift-givers.

The Pop Insider is a multimedia publication that lets superfans fuel their fandoms 24/7 with the content they crave through a daily pop culture news and review site, weekly e-newsletter, seasonal print magazine and ezine, and real-time social media updates.

MEDIA OPPS:

• Photos and b-roll
• A first look at the newest toys in action (moving, talking, flying, etc.)
• A bright and colorful atmosphere complete with fun decorations and oversized toys
• Fun activities including photo booths, face painting, costumed characters, balloon twisters, crafts and games
• Genuine reactions from kid attendees playing with toys
• Interview opps and soundbites (onsite media center for on-camera interviews is available)
• Talk trends with Laurie Schacht, Chief Toy Officer of The Toy Insider, and The Toy Insider team of experts
• Get the scoop from executives and representatives from more than 85 toy companies
• Meet top kid YouTubers, including the Tic Tac Toy family

PLAY OPPS:

• Arrive at Sweet Suite like a hero when you check out Entertainment One's GIANT 40-foot version of the Just Play PJ Masks Seeker, complete with a slide that lands you at the doors to Sweet Suite!
• Pose for a pic with a larger-than-life LeapBuilders elephant from LeapFrog.
• Make a superhero entrance with the NY Avengers cosplay group – you'll swear you're in the Marvel Universe as your favorite characters come to life before your eyes!
• Have a *smashing* good time taking a swing at one of two 6-foot tall piñatas filled with toys and surprises from Jakks Pacific
• Get an exclusive first look at a magical new ride from Kid Trax, maker of the Scout ride-on pony
• Be there for the official reveal of a brand-new creative entertainment platform for the whole family from Bandai NAMCO Entertainment Inc.© and iskn©.
• Meet the Tic Tac Toy YouTube family and witness the very first unboxing of their new toy line with Blip Toys
• Grow a garden with Blume dolls from Skyrocket that bloom from a flower pot when you water them!
• Be transformed into a quirky Goo Goo Galaxy alien with Moose Toys
• Check out a high-tech hedgehog from Thames & Kosmos, which responds to your commands with cool tricks – after you build him, of course!
• Get your geek on with cool tabletop game cabinets from Arcade1Up, incredible Harry Potter fan merch from Wow Stuff, build-your-own gaming with Super Mario Maker 2 from Nintendo and more in The Pop Insider's "What's Poppin' Lounge"
• Plus, awesome activities, giveaways, never-before-seen toys and MORE!

For up-to-date product announcements and event information, visit the Sweet Suite Press Center.

To request credentials, contact: Kristen Joerger, LKPR Inc., [email protected], 646-484-4577, 603-494-3295 (onsite)

To follow all of the fun during the event, use #sweetsuite19 and find the Toy Insider on Twitter, Instagram and Facebook and The Pop Insider on Twitter, Instagram and Facebook.

SOURCE The Toy Insider