Toby Keith Gives his Support to the Wounded Warrior Project Believe in Heroes Campaign

Country Star to Support Veterans Charity Through Two New PSA's

Nov 02, 2015, 10:33 ET from Wounded Warrior Project

NORMAN, Okla., Nov. 2, 2015 /PRNewswire-USNewswire/ -- Singer, songwriter and entertainer Toby Keith is no stranger to supporting charitable causes.  As a result, when the opportunity to lend his support to promote Wounded Warrior Project® (WWP), Toby was keen to help the not-for-profit organization that honors and empowers Wounded Warriors through two new Public Service Announcements (PSAs) featuring injured veterans who have benefited from the support of WWP.

In addition to the two PSAs, Toby will also lend his support through social media outreach; including custom video content and social posts. Mr. Keith has donated his time and made a financial contribution to this worthy cause.

"I'm honored to give back to these brave men and women who risk their lives for our country every day," said Toby. "Wounded Warrior Project shows their commitment to this nation's wounded service members with their programs and services that save lives and positively impact this nation's injured veterans. It's a privilege to be part of their mission to honor and empower Wounded Warriors."

"Toby Keith's passionate support has provided a voice for the needs of this nation's wounded veterans," said Steve Nardizzi, chief executive officer for WWP. "His generous spirit and dedication helps Wounded Warrior Project ensure this generation of injured veterans is the most successful and well-adjusted in our nation's history."

To date, more than 52,000 service members have been physically wounded in the Iraq and Afghanistan conflicts.  It is estimated as many as 400,000 service members live with the invisible wounds of war including combat-related stress, major depression, and post-traumatic stress disorder (PTSD). Another 320,000 are believed to have experienced a traumatic brain injury (TBI) while on deployment.

Since 2003, WWP has grown its lifesaving programs and services to meet the growing needs of the constituency it serves. Currently WWP provides support to more than 80,000 injured service members and over 13,000 caregivers and family support members through 20, free programs and services. These programs and services are uniquely structured to engage warriors, nurture their minds and bodies, and encourage economic empowerment. Through a high-touch and interactive approach, WWP's vision is to foster the most successful, well-adjusted generation of wounded service members in our nation's history.

The Believe in Heroes campaign, WWP's 6th annual national consumer giving campaign, runs each year from September 11 through Veterans Day and encourages Americans to raise funds and awareness in support of our nations wounded servicemen and women. For more information, visit

About Toby Keith
From his first No. 1 smash "Should've Been A Cowboy" to his new album 35 mph Town, Toby Keith has been one of the most consistent self-directed hit makers of his era. From one of his previous collections, Clancy's Tavern, the lead single, "Made In America," topped the charts as one of the fastest rising songs in a long line of chart burners from Keith's pen. The second hit, "Red Solo Cup," has become the most remarkable and commercially successful country single in recent memory with a viral video with more than 30 million views while having topped the top downloaded country songs charts. The first single from 35 mph Town, "Drunk Americans," debuted at No. 1 Most Added on both the Billboard and Country Aircheck/Mediabase charts; while the current single, "Beautiful Stranger," which has already gained critical acclaim, launches at radio.

At the core of Toby's unparalleled success is his songwriting, which has powered an astounding succession of hit songs to the tune of more than 87 million BMI performances on commercial radio stations worldwide. This summer Toby was inducted in to the Songwriters Hall Of Fame in New York City, and he has been honored by the Nashville Songwriters Association International with its Songwriter/Artist of the Decade distinction, is a three-time BMI Country Songwriter/Artist of the Year and was named the American Country Awards' Artist of the Decade. His albums have sold more than 40 million copies, ranking him among the top-selling all-genre artists on Billboard's Top 200 Artists of the Decade. Keith is also Billboard's No. 1 Country Artist of the Decade and No. 1 Country Songwriter of the Decade. His tours, including 2014's Shut Up And Hold On Tour, long sponsored by Ford Trucks, have drawn more than one million fans each year for the last decade. This year's Good Times & Pick Up Lines Tour presented by Ford F-Series kicked off on May and continues through the rest of this year.  But Toby's most rewarding experiences, as exhibited in his continual devotion to them, come from giving back. Whether it's helping sick children and their families in his native Oklahoma through the Toby Keith Foundation and their cost-free home, OK Kids Korral, or supporting US Troops including 11 USO Tours throughout the world, Keith has never lost touch with the most important things in life.

About Wounded Warrior Project
The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit  


SOURCE Wounded Warrior Project