Toyota Revs Up Sponsorship At National Urban League Annual Conference

The world's largest automaker is ready to educate and empower more than 9,000 attendees with an array of activations

Jul 29, 2015, 15:40 ET from Toyota

FT. LAUDERDALE, Fla., July 29, 2015 /PRNewswire/ -- Cue the lights, line up the cars and activate the booth, Toyota will reclaim its role as title sponsor of the National Urban League (NUL) 105th Annual Conference, the nation's largest historic civil rights and urban advocacy organization. The conference takes place from July 29August 1, 2015 at the Broward Convention Center.

Toyota's long-standing relationship with National Urban League began more than 20 years ago and 2015 marks the company's 21st anniversary as a conference sponsor. Toyota currently serves on the organization's national and local boards, and works with its affiliates nationwide to launch significant education, job training and scholarship programs for young people.

During four power-packed days, Toyota's presence will be known as NUL attendees will be educated about: driver safety precautions using cutting-edge technology and proper child passenger safety practices seat belt restraints; how to adopt greener habits through vehicle, beauty and household decisions; and how to brand yourself to secure a job. The company will share its commitment of education, the environment and safety in support of NUL's conference theme, "Save our Cities: Education, Jobs & Justice."

"For the last two decades, Toyota has been a proud sponsor and a loyal partner to the National Urban League.  We believe in their mission," said Jim Colon, vice president, African American Business Strategy, Toyota Motor Sales USA, Inc. "Being part of the conference provides us with a great opportunity to connect with consumers and establish partnerships with the African-American and Hispanic communities we serve."  

As part of its presence at NUL, Toyota will be honoring New York Times best-selling author and award-winning pioneer in human rights and clean energy, Van Jones at a private reception. In addition, Jones will be a workshop speaker on Thursday, July 30, which Toyota is sponsoring at the conference.

Toyota's interactive booth at the Expo Hall will host a series of activations for conference attendees and the South Florida community.  From showcasing safety with the Toyota TeenDrive365 Distracted Driving simulator aimed at assisting teens and parents to become safer, less-distracted drivers; to car seat installation demos and car seat raffles based on a child passenger safety quiz participation from Buckle Up for Life (a national child passenger safety program with Cincinnati Children's and Toyota), to green-living, sustainability demonstrations on how to make environmentally-friendly household cleaning products and make-up, Toyota's interactive booth and vehicle displays are sure to be a focal point of the conference experience.  It will open on Thursday, July 30.

About Toyota:

Toyota (NYSE: TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit

About the National Urban League 

The National Urban League ( is a historic civil rights and urban advocacy organization dedicated to economic empowerment in historically underserved urban communities. Founded in 1910 and headquartered in New York City, the National Urban League has improved the lives of tens of millions of people nationwide through direct service programs that are implemented locally by its 94 Urban League affiliates in 36 states and the District of Columbia. The organization also conducts public policy research and advocacy activities from its D.C.-based Washington bureau. The National Urban League, a BBB-accredited organization, has a 4-star rating from Charity Navigator, placing it in the top 10 percent of all U.S. charities for adhering to good governance, fiscal responsibility and other best practices

Media contacts: Alva Adams Mason/Toyota Motor Sales, USA, Inc. 310 468-7334

Janice Lusky Greenspan /PRecise Communications for Toyota 305-318-1566

Photo -