Track Rabbit Platform Helps CVAR Secure Future Growth with Strategic Move

Historic Racing Organization Makes Thoughtful Technology Transition to Ensure Long-Term Success

WEST CHESTER, Pa., Oct. 8, 2025 /PRNewswire/ -- Corinthian Vintage Auto Racing (CVAR), one of the nation's leading vintage racing organizations, has completed its transition to Track Rabbit's modern motorsports registration and event management platform—a decision that came after initial reservations about changing from their established registration system. Like many long-standing organizations, CVAR initially approached the idea of switching registration providers with caution. The vintage racing community values tradition and stability, and the prospect of disrupting established processes raised understandable concerns about potential complications during the transition period.

"We'll be honest—we were initially hesitant about making such a significant change," said Steve Coleman from CVAR. "Our existing system had served us for years, and thethought of learning new technology and potentially disrupting our events was daunting.But as we looked toward the future, we realized we needed to make this move to ensure CVAR's long-term success and growth."

The decision to move forward with Track Rabbit came after extensive evaluation and careful consideration of what CVAR needed to remain competitive and sustainable in the evolving motorsports landscape. The organization recognized that while vintage racing celebrates automotive history, the business operations supporting those events needed to embrace modern efficiency.

"What ultimately convinced us was seeing Track Rabbit's commitment to making the transition as smooth as possible," Coleman continued. "They understood our concernsand worked with us every step of the way. Now that we're on the other side of thetransition, we can see this was absolutely the right decision." Track Rabbit Founder Dave Atadan acknowledged the significance of CVAR's decision: "We understand that established organizations like CVAR don't make changes lightly,and we have tremendous respect for their thoughtful approach. Their initial caution wascompletely reasonable—change can be daunting, especially for organizations with loyalmemberships and successful track records. "The transition process involved careful planning and extensive support to address CVAR's concerns.

Track Rabbit worked closely with the organization to ensure member data was safely migrated, staff were properly trained, and the new system was fully operational before going live. "Now that CVAR has made the move, they're experiencing the benefits of modern eventmanagement—streamlined registration, better communication tools, and more efficientoperations," added Atadan. "But more importantly, they've positioned themselves forsustainable growth and success in the years ahead."

With CVAR now successfully operating on Track Rabbit's platform, the organization has become the first vintage racing group to make this technological leap—potentially paving the way for other historic racing organizations who may be facing similar decisions about their future operational needs. "Looking back, our initial concerns were natural, but they were holding us back fromtaking the step we needed to take," reflected Coleman. "Sometimes you have toovercome that fear of change to secure your organization's future. We're glad we madethe leap."

For more information on CVAR events and membership, visit
https://corinthianvintageautoracing.com/.

About Corinthian Vintage Auto Racing
Corinthian Vintage Auto Racing (CVAR) is a vintage racing organization dedicated to preserving the heritage of historic race cars through competitive, safe, and spirited wheel-to-wheel racing. CVAR hosts multiple events each year, bringing together enthusiasts, racers, and spectators to celebrate the golden era of motorsport—now supported by modern event management technology.

About Track Rabbit
Track Rabbit™ is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services. Visit trackrabbit.com to learn more.

About ALIVE
ALIVE™ is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE's experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at aliveplatforms.com.

SOURCE Track Rabbit