NEW YORK, Feb. 4, 2020 /PRNewswire/ -- Let's face it, life is loaded with everyday inconveniences that have the potential to throw you off your game. From paying monthly bills to commuting to work, these everyday moments can have you looking for a way to "chew through" life's little points of tension. To empower consumers to approach these moments with positivity and gumption, TRIDENT gum is stepping in and unveiling their latest campaign, "Chew Through," centered around getting through life's tense moments by providing a bit of fresh, go-to support when it's needed the most.
To empower consumers to approach these moments with positivity and gumption, TRIDENT gum is stepping in and unveiling their latest campaign, “Chew Through,” centered around getting through life’s tense moments by providing a bit of fresh, go-to support when it’s needed the most.
TRIDENT gum is popping up across select U.S. cities to take over top commuting destinations, including various transit locations around Atlanta to help remind commuters to Chew Through everyday annoyances, which could include fellow passengers, crowded trains and the impending work day. The sugar-free gum brand will be onsite to pass out free samples of their most sought-after flavors and show busy travelers how TRIDENT gum can help them start their days on the right track.
TRIDENT gum is popping up across select U.S. cities to take over top commuting destinations, including Chicago’s Clark and Lake subway station to help remind commuters to Chew Through everyday annoyances, which could include fellow passengers, crowded trains and the impending work day. The sugar-free gum brand will be onsite at each location to pass out free samples of their most sought-after flavors and show busy travelers how TRIDENT gum can help them start their days on the right track.
TRIDENT gum is popping up across select U.S. cities to take over top commuting destinations, including Philadelphia’s Cecil B. Moore station to help remind commuters to Chew Through everyday annoyances, which could include fellow passengers, crowded trains and the impending work day. The sugar-free gum brand will be onsite at the Moore station to pass out free samples of their most sought-after flavors and show busy travelers how TRIDENT gum can help them start their days on the right track.
One moment consumers may need to "Chew Through" is their daily commutes. As part of their latest campaign, TRIDENT gum is popping up across select U.S. cities to take over top commuting destinations, including Chicago's Clark and Lake subway station, Philadelphia'sCecil B. Moore station and various transit locations around Atlanta, to help remind commuters to Chew Through everyday annoyances, which could include fellow passengers, crowded trains and the impending work day. The sugar-free gum brand will be onsite at each location to pass out free samples of their most sought-after flavors and show busy travelers how TRIDENT gum can help them start their days on the right track. In addition, TRIDENT is also supporting this campaign with new TV creative depicting a ride share driver and the various moments throughout his workday, digital advertising and ongoing "Chew Through" social content.
"When you find your freshness and tune into life's positive moments, the tensions of the world feel more manageable," says Iryna Shandarivska, Senior Category Director at Mondelēz International. "Through the 'Chew Through' campaign, we hope to deliver a welcomed burst of freshness into our fans' day-to-day lives."
To better understand what situations are the most inconvenient and how consumers tackle those moments, TRIDENT gum conducted a national survey of 1,000 U.S. adults, with a concentrated focus in cities including New York City, Atlanta, Chicago and Philadelphia. Data from the national survey includes:
Three in four (76%) say the day goes by too slowly when they aren't busy and half (50%) say they would procrastinate if their day wasn't jam-packed.
The biggest stressful moments among adults surveyed include thinking about paying bills (62%), thinking about the future (62%), when the internet is super slow (54%), and when they're thinking about what they should be doing (52%).
45% of adults surveyed feel like they are always on and never get a break, with Millennials even more likely to say so (61%).
Stress isn't the only thing: half say they are nervous when thinking about the future (55%), making a big purchase (55%), and thinking about paying bills (54%).
9-in-10 (87%) agree crossing something off their to-do list is really satisfying, with Baby Boomers (91%) and Gen X (89%) more likely than Millennials (80%) to find crossing something off their to-do list really satisfying.
Is your day off track? Late to work? Deadlines ahead? Let the long-lasting chew of TRIDENT gum get you through.
About Mondelēz International Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and TRIDENT gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visitwww.mondelezinternational.comor follow the company on Twitter atwww.twitter.com/MDLZ.
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