Truck Sales Soar in September with Multiple Records for American Honda

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Honda

Acura

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

132,668

58,883

73,785

119,157

55,714

63,443

13,511

3,169

10,342

-19.7%

+6.3%

-8.2%

-19.7%

+5.1%

+4.4%

-18.4%

+14.1%

Honda

BRAND REPORT

Sales Highlights

Model Notes

Honda trucks continued to build strong momentum in September, with record total sales and strong performances across the lineup. While car sales ceded some ground to trucks, the strength of Honda passenger cars has pushed them to the top of industry retail market share, despite tight supplies of key models.

·         Honda Pilot jumped 50.2% in September on sales of 15,464 units.

·         CR-V sales topped 30,000 units for the month, just shy of another record.

·         With gas prices topping $4.00/gallon in parts of the U.S., sales of Honda electrified vehicles continue to rise, with Accord Hybrid, Insight and Clarity Plug-in Hybrid combining for nearly 6,000 September deliveries.

Honda is the only brand in America to earn an IIHS TOP SAFETY PICK across car, SUV, minivan and pickup models, including the 2019 Insight.

With Accord, Civic and Fit, Honda has topped all other brands in combined retail passenger car sales in the three largest mainstream car segments in the first 8 months of 2018.

Acura

BRAND REPORT

Sales Highlights

Model Notes

The new RDX continued to break sales records and combined with strong MDX sales to set a new September record for Acura trucks.

·         RDX set its 4^th straight monthly sales mark since launching in June. Sales totaled 5,699 for the month, a gain of 54.3%.

·         Acura's flagship luxury SUV, the MDX, turned in another strong performance with sales of 4,643 units in September.

·         The refreshed and re-energized 2019 ILX goes on sale later this month.

The refreshed 2019 ILX completes the first phase of the Acura brand design transformation with all core models sporting the signature Diamond Pentagon Grille and an A-Spec model.

Acura's revolutionary True Touchpad™ Interface is a hit with RDX customers and won praise from the editors at Ward's, who said it's "everything you could want in a user experience."

American Honda Vehicle Sales for September 2018

Month-to-Date

Year-to-Date

September 2018

September 2017

DSR** % Change

MoM % Change

September 2018

September 2017

DSR** % Change

YoY % Change

American Honda Total

132,668

142,722

-3.3%

-7.0%

1,206,997

1,231,603

-2.0%

-2.0%

Total Car Sales

58,883

73,292

-16.4%

-19.7%

555,618

613,181

-9.4%

-9.4%

Total Truck Sales

73,785

69,430

10.5%

6.3%

651,379

618,422

5.3%

5.3%

  Honda Total Car Sales

55,714

69,407

-16.5%

-19.7%

522,920

576,417

-9.3%

-9.3%

  Honda Total Truck Sales

63,443

60,369

9.3%

5.1%

569,594

541,060

5.3%

5.3%

    Acura Total Car Sales

3,169

3,885

-15.2%

-18.4%

32,698

36,764

-11.1%

-11.1%

    Acura Total Truck Sales

10,342

9,061

18.7%

14.1%

81,785

77,362

5.7%

5.7%

* Total Domestic Car Sales

46,665

65,647

-28.9%

461,138

514,294

-10.3%

-10.3%

Honda Division

43,660

61,856

-26.6%

-29.4%

429,857

478,353

-10.1%

-10.1%

Acura Division

3,005

3,791

-17.6%

-20.7%

31,281

35,941

-13.0%

-13.0%

* Total Domestic Truck Sales

73,785

69,430

10.5%

6.3%

651,379

618,422

5.3%

5.3%

Honda Division

63,443

60,369

9.3%

5.1%

569,594

541,060

5.3%

5.3%

Acura Division

10,342

9,061

18.7%

14.1%

81,785

77,362

5.7%

5.7%

  Total Import Car Sales

12,218

7,645

66.2%

59.8%

94,480

98,887

-4.5%

-4.5%

Honda Division

12,054

7,551

66.0%

59.6%

93,063

98,064

-5.1%

-5.1%

Acura Division

164

94

81.4%

74.5%

1,417

823

72.2%

72.2%

  Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Honda Division Total

119,157

129,776

-4.5%

-8.2%

1,092,514

1,117,477

-2.2%

-2.2%

ACCORD

25,357

29,789

-11.5%

-14.9%

215,299

250,802

-14.2%

-14.2%

CIVIC

24,806

35,452

-27.2%

-30.0%

255,036

284,380

-10.3%

-10.3%

CLARITY

2,200

66

3,366.7%

3,233.3%

13,314

532

2,402.6%

2,402.6%

CR-Z

0

27

-100.0%

-100.0%

35

651

-94.6%

-94.6%

FIT

1,507

4,073

-61.5%

-63.0%

32,934

40,049

-17.8%

-17.8%

INSIGHT

1,844

0

0.0%

0.0%

6,302

3

209,966.7%

209,966.7%

CROSSTOUR

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

CR-V

30,587

30,956

2.8%

-1.2%

277,621

280,933

-1.2%

-1.2%

HR-V

5,978

8,024

-22.5%

-25.5%

69,979

74,034

-5.5%

-5.5%

ODYSSEY

8,878

8,310

11.1%

6.8%

79,289

75,309

5.3%

5.3%

PILOT

15,464

10,295

56.2%

50.2%

119,901

84,203

42.4%

42.4%

RIDGELINE

2,536

2,784

-5.3%

-8.9%

22,804

26,576

-14.2%

-14.2%

Acura Division Total

13,511

12,946

8.5%

4.4%

114,483

114,126

0.3%

0.3%

ILX

930

1,222

-20.9%

-23.9%

8,242

9,073

-9.2%

-9.2%

NSX

11

26

-56.0%

-57.7%

122

355

-65.6%

-65.6%

RLX / RL

164

94

81.4%

74.5%

1,417

823

72.2%

72.2%

TLX

2,064

2,543

-15.6%

-18.8%

22,917

26,513

-13.6%

-13.6%

MDX

4,643

5,368

-10.0%

-13.5%

37,187

38,182

-2.6%

-2.6%

RDX

5,699

3,693

60.5%

54.3%

44,598

39,180

13.8%

13.8%

Selling Days

25

26

230

230

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate