TrueCar and AOL Partner to Reach 12 Million Monthly Unique Visitors By Powering Autoblog's 'Smart Buy' Program

SANTA MONICA, Calif., Oct. 9, 2014 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform, has partnered with AOL, Inc., to power its Autoblog "Smart Buy" car buying program. When launched, the nearly 12 million monthly unique Autoblog readers will gain access to upfront pricing information, research tools and a network of more than 9,000 TrueCar Certified Dealers.

"With nearly 12 million visitors per month, AOL's Autoblog is one of the most viewed automotive websites in the world and a source I refer to on a daily basis," said John Krafcik, president of TrueCar. "By selecting TrueCar's platform to power the Smart Buy program, AOL is providing savvy car enthusiasts with a great tool to ensure their next car purchases are delightful and hassle-free."

TrueCar offers buyers the latest information about what other people paid for vehicles and allows those buyers to connect with dealers in TrueCar's nationwide Certified Dealer network to receive a hassle-free buying experience. In addition to AOL, TrueCar collaborates with some of the largest, most respected institutions in the U.S., powering auto-buying services for USAA, American Express, AAA and more than 140 other business partners to provide millions of consumers a trusted resource that allows them to save an average of $3,221 off MSRP.

"TrueCar was the one platform we felt delivered on our goal of making car buying simpler and less intimidating," said Chris Eschenburg, Vice President and General Manager of AOL's Autoblog. "We are one of the most trusted resources available to automotive shoppers and TrueCar redoubles our efforts to give consumers the confidence they need when buying a car by providing them pricing information and a hassle-free experience. Autoblog and TrueCar are a powerhouse partnership for research, reviews and automotive shopping."

"TrueCar and AOL are both pioneers in providing transparent information through digital innovation," said Krafcik. "Our shared belief in providing access to accurate, objective information to consumers will strengthen both companies as we work together." 

About TrueCar
TrueCar, Inc. (NASDAQ: TRUE) is the negotiation-free car buying and selling platform. TrueCar enables a negotiation-free car buying experience by giving buyers transparent insight into what others actually paid (price confidence), upfront pricing information (price discovery), and access to a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is that buying a car is painful and buyers fear they are going to overpay or be surprised with hidden fees. TrueCar's transparent upfront pricing information makes the car buying process simple so there are no surprises and buyers never overpay. TrueCar's mission is to make car buying simple, fair and fun. Its national network of more than 9,000 TrueCar Certified Dealers, including both new car franchise dealers and non-franchise dealers, is committed to providing negotiation-free savings off MSRP and upfront pricing information for all car-buyers, including members of some of the country's largest membership and service organizations such as AARP, American Express, AAA, and USAA. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

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SOURCE TrueCar, Inc.