Two of America's Favorite Flavors Join Forces with the Limited-Time Offering of HORMEL® BLACK LABEL® Ranch Bacon

With the popularity of bacon and ranch still sky high, the makers of the HORMEL^® BLACK LABEL^® brand offer both flavors within a single bite

AUSTIN, Minn., March 21, 2024 /PRNewswire/ -- Bacon and ranch both continue to be beloved food items of consumers everywhere, with both ingredients easily applied to a variety of different dishes. Whether it's a burger or sandwich, pizza or soup, ranch and bacon both tend to enhance the meals and snacks they're added to.

That is why the makers of the HORMEL^® BLACK LABEL^® brand are so excited, as they have combined these two tasty flavors within a single bite in their latest limited-time flavor offering, HORMEL^® BLACK LABEL^® Ranch Bacon. Find it now at grocery retailers nationwide.

The popularity of bacon is undeniable, and ranch also continues to be a preferred condiment of consumers; ranch is the third-most popular condiment in the United States, according to recent analysis¹ from Technomic Ignite Menu. There is also continued demand among consumers for positive edible experiences, particularly among Millennial and Gen Z consumers, 38% of whom² consistently signal a strong desire for new and exciting flavors.

"We are always looking for the best ways to accommodate the flavor preferences of our loyal consumers, and with HORMEL^® BLACK LABEL^® Ranch Bacon, we're providing two of their favorites: the savory smokiness of bacon, and the rich, satisfying taste of ranch," said Haley Tigner, brand manager for the HORMEL^® BLACK LABEL^® brand. "Consumers are using bacon and ranch together in all kinds of creative ways to take their flavor experiences to the next level, but with our new Ranch Bacon, you can experience the familiar taste of both ranch and bacon in a single bite!"

The HORMEL^® BLACK LABEL^® brand offers a vast portfolio of product flavors that no other brand can match, from jalapeño to brown sugar to maple black pepper. For more information on these products, including nutritional information and where to buy, visit hormel.com/brands/hormel-black-label-bacon/products.

¹ 72,967 menu items across 5,839 U.S. operators with five-year historical menus in Q4 2021-Q4 2022.
² Innova Market Insights: Flavors Unleashed

About Hormel Foods — Inspired People. Inspired Food.^™ 
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, Skippy^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

SOURCE Hormel Foods Corporation