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UltiMaker revela a transformação da marca e destaca soluções de impressão 3D para profissionais de manufatura e educadores
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UltiMaker

May 02, 2023, 09:00 ET

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A nova marca reflete o foco da empresa em acelerar a inovação da impressão 3D em todos os setores 

NOVA YORK e UTREQUE, Holanda, 2 de maio de 2023 /PRNewswire/ -- Hoje, a UltiMaker, líder global em impressões 3D para área de trabalho, anunciou a reforma de suas marcas após a fusão entre UltiMaker e MakerBot no ano passado. A nova identidade da marca reflete a visão estratégica da empresa de impulsionar a adoção de soluções de impressão 3D para área de trabalho, e apresenta uma nova arquitetura de produto.

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UltiMaker's new brand architecture is designed to ensure that customers can easily find the products best suited to their needs.
UltiMaker's new brand architecture is designed to ensure that customers can easily find the products best suited to their needs.

A missão da marca UltiMaker é moldar o futuro da fabricação e do desenvolvimento de produtos, oferecendo excelentes soluções e serviços para impressão 3D a clientes de todo o mundo. A nova marca se baseia nas forças combinadas dos legados de ambas as empresas, garantindo atendimento para clientes atuais e futuros enquanto segue construindo o ecossistema de impressão 3D líder mundial, que promete inovação ilimitada em todos os setores industriais.

Sob a marca UltiMaker, as impressoras 3D das séries S e Method darão suporte à fabricação, ao desenvolvimento de produtos e a outras aplicações profissionais. Como uma das impressoras 3D profissionais mais populares do mundo, a série S continuará oferecendo a maior variedade de materiais do mercado, tornando-a flexível para uma infinidade de usos, enquanto a série Method se concentrará em aplicações de fabricação mais específicas que podem beneficiar do acesso a uma câmara aquecida e materiais termoplásticos especiais a um alto nível de precisão dimensional.

Enquanto isso, a marca MakerBot permanecerá operacional como uma submarca no setor educacional, com a série MakerBot Sketch voltada para o Ensino Fundamental. No ano passado, o lançamento da Sketch Large fortaleceu as ofertas da MakerBot para educadores e estudantes, com um ecossistema educacional abrangente que eles podem utilizar. A nova arquitetura da marca foi projetada para garantir que os clientes encontrem os produtos e aplicações mais adequadas às suas necessidades facilmente.

"Nossa nova marca reflete a força combinada das duas empresas que nos trouxeram aqui. Ao reunir o melhor dos dois mundos, nós estamos melhor equipados para cumprir nossa visão, seguir liderando o setor de impressão 3D e capacitar mais inovadores a dar vida às suas ideias", disse Nadav Goshen, CEO da UltiMaker. "Nos últimos meses, nós refletimos muito sobre essa empolgante oportunidade de decidir sobre a direção do futuro de nossa marca. Nossos clientes permanecem como prioridade em nossas decisões, e nós estamos ansiosos para revelar o resultado da jornada da marca UltiMaker."

Todos os produtos de hardware e software da UltiMaker devem ser reformulados nos próximos 12 a 18 meses.

Nota aos editores: 

A UltiMaker fará sua exposição no Rapid + TCT em Chicago, Illinois, de 2 a 4 de maio de 2023, no estande 5032. Entre em contato pelo e-mail [email protected] para reservar uma entrevista durante esse evento.

O vídeo abaixo destaca a nova marca:
https://youtu.be/xy9Hdmu_vXg

Sobre a UltiMaker 

A UltiMaker é uma líder global no setor de impressão 3D com a missão de acelerar a adoção da fabricação de aditivos, oferecendo um ecossistema abrangente para área de trabalho de impressões 3D de hardware, software e materiais. A UltiMaker combina duas das principais marcas de impressão 3D para área de trabalho — UltiMaker e MakerBot — para disponibilizar as soluções de impressão 3D de forma acessível e fácil de usar para qualquer aplicação enquanto inspira o setor a um estado futuro de fabricação responsável e sustentável.

A UltiMaker é uma marca comercial ou marca registrada da UltiMaker B.V. MakerBot é uma marca comercial ou marca registrada da MakerBot Industries, LLC. Todas as demais marcas pertencem aos respectivos proprietários.

Foto - https://mma.prnewswire.com/media/2067705/UltiMaker_New_Brand_Architecture.jpg
Logotipo - https://mma.prnewswire.com/media/2067704/UltiMaker_Logo.jpg

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