UM Closes Offices Worldwide for Second Annual Global Impact Day
Employees Across 50 Countries Unite to Give Back to Local Communities
NEW YORK, July 25, 2019 /PRNewswire/ -- UM, the global marketing and media agency network of IPG Mediabrands, today announced the launch of its second annual Global Impact Day. More than 80 UM offices will close their doors for the day as employees volunteer at philanthropic organizations around the world. Originally launched in 2016 under UM's corporate social responsibility initiative, Better World, the agency's annual day of service represents its core values of Care and Community. UM employees will share Impact Day content on social media using hashtags #UMBetterWorld and #UMImpactDay.
"Impact Day is one of my favorite days of the year, and I am proud to be part of a global family that is committed to sharing our time, energy and love with communities in need around the world," said Daryl Lee, Global CEO, UM. "From preparing adults to re-enter the workforce to restoring schools, facilities and parks, the inspiring projects we undertake are a critical part of how we collectively build a better tomorrow, today."
After its US launch in 2016, Impact Day was globalized in 2018 when, over the span of 36 hours and six continents, nearly 5,000 volunteers gathered within their respective communities to restore parks, walk rescue dogs, paint orphanage walls, plant urban gardens, collect litter, visit the elderly, donate school supplies and more. The Better World platform unites the family of UM offices under a single umbrella to inspire each other, share best practices, and create connections across borders that lead to a Better World.
"Impact Day has become an integral part of the DNA at UM, bonding employees to each other, to the agency and to their communities," said Anthony Hello, Senior Vice President and Better World Global Chair, UM. "By inspiring change and making an impact within our local communities, this day of service truly embodies the better world we consistently strive to create. And it's fun!"
UM employees will participate in more than 70 projects across EMEA, APAC, LATAM and North America, such as:
- Restoring public gardens in Mexico City, Mexico in partnership with Parque los Remedios
- Beautifying a housing facility for homeless war veterans in Los Angeles, United States, in partnership with New Direction for Veterans (NDVets)
- Revitalizing Crombie Park in Toronto, Canada, in partnership with St. Lawrence Market Neighborhood BIA
- Assembling aid packages and boxes for refugee children in Hamburg, Germany, in partnership with Hanseatic Help e.V
- Preparing STRIVE FOCUS participants with tools required to enter the workforce in New York, United States, in partnership with STRIVE
- Empowering people to participate in the prevention of wild animal extinction, by painting and gardening at London Zoo in London, United Kingdom, in partnership with ZSL
- Assisting elderly residents in a low-income facility in Pulau Ujong, Singapore, in partnership with Ang Mo Kio Community Centre
ABOUT UM
UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, American Express, BMW, Coach, Coca-Cola, ExxonMobil, Fitbit, GoPro, Johnson & Johnson, Quicken Loans, Sony, Spotify and The Hershey Company.
SOURCE UM
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