United Center Visitors Score Big as DIGIORNO® Becomes the New Official Pizza of Chicago Blackhawks, Bulls, and United Center

United Center Affiliation Spurs First-Ever DIGIORNO® Pizzeria

Nov 30, 2011, 11:06 ET from Nestle USA

NORTHBROOK, Ill., Nov. 30, 2011 /PRNewswire/ -- DIGIORNO® pizza is going beyond the freezer and is now hitting the ice and court. That's right: this season fans can enjoy delicious DIGIORNO, the new "Official Pizza of the Chicago Blackhawks" and the "Official Pizza of the Chicago Bulls," while watching the game at home or while sitting at the United Center. Now fans can also savor DIGIORNO pizza on game day at a one-of-a-kind pizzeria, featuring signature DIGIORNO Rising Crust pizza and a full bar.

"The DIGIORNO brand is proud to call Chicago home," said Tom Moe, director of marketing for DIGIORNO Pizza. "Our pizza has always given sports fans the fresh-baked taste they expect from carry out and delivery at home, and we're thrilled that fans can now make DIGIORNO part of their experience at the United Center, while cheering on our hometown teams."

The first-ever DIGIORNO Pizzeria will offer fans the ultimate game experience with a full bar, and of course, delicious slices of DIGIORNO pizza. Beginning on Tuesday, November 29, fans at the United Center can visit the DIGIORNO Pizzeria to purchase three varieties of DIGIORNO Rising Crust Pizza – Cheese, Pepperoni and Sausage. Fans can also purchase DIGIORNO pizza at several concession stands located throughout the concourse.

"We pride ourselves on providing our fans with great concessions, and the DIGIORNO Pizzeria is an exciting addition to the United Center," said Howard Pizer, executive vice president, United Center. "No matter the score, every game will be a winner for fans with great-tasting DIGIORNO pizza."  

DIGIORNO® Pizza and Chicago

2011 marks the 15th year that Chicago-based DIGIORNO pizza has been serving the fresh-baked taste expected from carry-out and delivery nationwide. Additionally, DIGIORNO pizza is proud to be the "Official Pizza of the Chicago White Sox."

For more information about the entire line of DIGIORNO products, visit www.digiorno.com or www.facebook.com/digiorno.  

About Nestle

Named one of "The World's Most Admired Food Companies" in Fortune magazine for fourteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2010 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.