VELVET TACO CELEBRATES NATIONAL TACO DAY WITH TATTOO EVENT AND GUEST-CREATED JAPANESE FUSION TACO

Dallas-based taco chain teams up with Dallas tattoo studio Rebel Muse; debuts guest-created WTF recipe

DALLAS, Sept. 30, 2025 /PRNewswire/ -- Velvet Taco, the innovative fast-casual restaurant known for its globally inspired tacos, is redefining National Taco Day by combining bold taco innovation with tattoo artistry in an exclusive Dallas tattoo pop-up experience.

From 4-8 p.m. on National Taco Day, Tuesday, Oct. 7, Velvet Taco will partner with Rebel Muse Tattoo, a top tattoo studio known for its custom designs and talented artists, to host a live tattoo pop-up at its Greenville Avenue restaurant in Dallas. Guests can start lining up at 2 p.m. in front of the restaurant, near the Airstream trailer where three tattoo artists will ink free, taco-inspired designs from a custom flash sheet.

The first guest bold enough to get the Velvet Taco brooch logo tattoo will earn free tacos for an entire year through weekly Velvet Room rewards. All Velvet Taco locations nationwide will distribute temporary tattoos on National Taco Day.

Velvet Taco's National Taco Day celebration will also debut the Japanese Katsu Curry taco, the winning WTF creation from Ryan, a guest from College Station and winner of this year's fourth annual WTF (Weekly Taco Feature) Recipe Contest. The guest-created masterpiece features panko tenders, Japanese curry, pickled daikon and carrots, buttered cilantro basmati rice, pickled Fresno chiles, scallions and furikake, all wrapped in a flour tortilla.

"Velvet Taco isn't just another restaurant serving unique food — it's a full-scale culinary rebellion that transforms every taco into a memorable guest experience in its relentless quest to break free from the traditional," said Velvet Taco Vice President of Marketing Brooke Perry. "Our highly requested National Taco Day tattoo event perfectly captures the rebellious spirit of our brand and menu. A Velvet Taco-inspired tattoo is the ultimate badge of honor — and proof that when you build a following this powerful, your guests don't just eat the revolution, they ink it."

Velvet Room loyalty members can participate in the Taco Week Challenge, Oct. 5-11. Guests who purchase a taco during this period will receive a free taco reward, distributed on Monday, Oct. 13, and redeemable through Friday, Oct. 17.

Additionally, Velvet Taco will host an Instagram giveaway from Oct. 7-10, awarding 15 winners across other Velvet Taco markets a gift card for their taco tattoo of choice.

About Velvet Taco
Velvet Taco reimagines global flavors to create a menu full of inventive, scratch-made tacos, taking guests on a sensory world tour. The trailblazing fast-casual restaurant offers more than 20 imaginative taco and bowl recipes; unforgettable sidekicks, such as its signature Red Curry Coconut Queso and classic Elote; its namesake Red Velvet Cake; the Weekly Taco Feature (WTF) program that introduces an all-new, limited-time taco 52 weeks a year; and the fan-favorite Kick-Ass Margarita. Since introducing its unique, globally inspired taco offerings to Dallas in 2011, Velvet Taco has consistently shattered taco-making boundaries with its handcrafted creations, establishing more than 50 locations across the United States. For more information, including a complete menu, visit velvettaco.com and follow the brand on Facebook and Instagram at @velvettaco.

Media Contact:
Caroline Robinson
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817-329-3257

SOURCE Velvet Taco