Video From Shell: Shell Encourages Fuel Efficiency and Savings With "Smarter Driving" Program

Aug 02, 2011, 14:40 ET from Shell

NEW YORK, Aug. 2, 2011 /PRNewswire/ -- As global energy demand continues to rise, Shell is improving energy use for transportation through Smarter Mobility. Demonstrating that improved fuel efficiency is possible today, Shell is launching a national Smarter Driving program to help motorists make the most of their fuel purchases and our natural energy resources. To kick off the Shell Smarter Driving program, John and Helen Taylor, known as the world's most fuel efficient couple holding 88 world records, will embark from Los Angeles, Calif., on a national fuel efficiency tour.

See video from Shell at:

The Shell Smarter Driving program and the Taylors' latest record attempt will demonstrate how everyone can use fuel more efficiently by ensuring proper vehicle maintenance, changing simple driving behaviors, and saving money on high-quality products.

Shell and the Taylors believe that everyone can make a difference and push the boundaries of fuel efficiency by following a simple MAP to Smarter Driving, which includes:

  • Maintenance:  Performing smart vehicle maintenance before you drive. For example, keeping your engine well tuned and repairing any problems immediately. If your car has failed an emissions test or is noticeably out of tune, repairing the problem could improve your gasoline mileage by 4% on average.*

  • Actions: Practicing smart behaviors or actions while you're behind the wheel. Speeding, rapid acceleration and braking can lower your gasoline mileage by 5% at lower speeds around town and by 33% at highway speeds.*

  • Products: Purchasing smart products and services at the right price without sacrificing quality. Lower-quality gasolines can leave harmful carbon deposits or "gunk," which can build up on intake valves and fuel injectors negatively impacting engine performance, vehicle responsiveness and reduction of fuel flow -- all potentially leading to reduced fuel economy. Shell Nitrogen Enriched Gasolines help clean-up the performance-robbing gunk left by lower quality gasolines.

To learn more about the Shell Smarter Driving Program and the Taylors' world record attempt, visit or go to

To learn more about Smarter Mobility, go to


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