vineyard vines Returns as the Official Style of the Kentucky Derby© for the 15th Year

The Lifestyle Brand Brings Timeless Charm and Elevated Style to the 151st Run for the Roses®

STAMFORD, Conn., April 28, 2025 /PRNewswire/ -- vineyard vines, the iconic lifestyle brand known for its smiling pink whale logo, proudly returns as the Official Style of the Kentucky Derby© for the 15th consecutive year. As Churchill Downs marks the historic 151st Run for the Roses®, vineyard vines celebrates its long-standing partnership with this legendary event by delivering a Derby-inspired collection that captures the essence of tradition, style, and pageantry available on vineyardvines.com and in select vineyard vines stores across the country. The celebration continues with a series of on-site activations throughout Derby weekend, offering fans unforgettable experiences at every turn.

For over a decade, vineyard vines has been known for race-day style, offering fans nationwide a way to capture the excitement and spirit of the Kentucky Derby regardless of whether they're trackside at Churchill Downs or celebrating from the comfort of home. This year's exclusive Kentucky Derby Collection, featuring men's, women's, and kid's apparel, reflects tradition, elegance, and the bright flair of Derby weekend.

"The Kentucky Derby represents everything we like to celebrate—community, tradition, and making unforgettable memories with family and friends," said Shep Murray, Co-Founder of vineyard vines. "Fifteen years into this partnership, it's still one of the most exciting times of the year for us, and we're proud to be part of such an iconic American event."

"Every year, we look forward to creating a collection that captures the energy and spirit of Derby weekend," said Ian Murray, Co-Founder of vineyard vines. "This year we're especially excited to bring the brand to life through our on-site activations and connect with fans in such an iconic setting."

vineyard vines is bringing its signature style to Churchill Downs through a series of immersive on-site activations and inviting fans to meet up with vineyard vines ambassadors throughout the weekend around the track:

• Shop the Looks: Explore the 2025 vineyard vines Kentucky Derby Collection in-person at the Kentucky Derby Store - Paddock Plaza, Kentucky Derby Store - Clubhouse Gate, Kentucky Derby Museum Shop and Churchill Downs Store.
  
  
• Infield Entertainment: Stop by the fully branded vineyard vines stage in the infield, featuring live entertainment, MC-hosted games, and fun giveaways – including fan-favorite whale hats, lapel pins, sunglasses, and more.
  
  
• Capture the Moment: Guests can participate in the "Show Us the Whale" challenge for a chance to win prizes, and strike a pose at the vineyard vines Glam Cam to capture their Derby-day style with a chance to be featured on the jumbotron throughout Derby weekend.
  
  
• Enter To Win: Whether attending the Derby in person or watching from home, fans have a chance to win the Ultimate Derby Trip to the 2026 Kentucky Derby. Scan the QR codes on-site or visit vineyardvines.com to enter.

To shop the collection or learn more, visit www.vineyardvines.com/derby.

ABOUT VINEYARD VINES
A company best known for its smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over 100 freestanding stores.

CONTACT: Aleigh Beard, [email protected] a/p client

SOURCE vineyard vines