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VIP Play, Inc. Appoints Dr. Robert Rippee as Interim CMO to Accelerate Growth and Innovation


News provided by

VIP Play, Inc.

Sep 02, 2025, 13:00 ET

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LAS VEGAS, Sept. 2, 2025 /PRNewswire/ -- VIP Play, Inc. (OTCQB: VIPZ) — VIP Play, Inc., a rapidly expanding mobile sports betting and interactive gaming company, today announced the appointment of Robert Rippee, Ph.D., as Interim Chief Marketing Officer. With decades of leadership experience in gaming, marketing, and innovation, Dr. Rippee will be instrumental in advancing VIP Play's market growth strategy through its collaboration with UNLV's Black Fire Innovation hub.

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Robert Rippee, Ph.D, Interim Chief Marketing Officer at VIP Play, Inc.
Robert Rippee, Ph.D, Interim Chief Marketing Officer at VIP Play, Inc.

"I see a tremendous opportunity to elevate VIP Play into one of the most innovative and customer-centric platforms in the sports betting and gaming industry. Using the model developed at UNLV's Black Fire Innovation, we will accelerate product development and deliver experiences that increase engagement, loyalty, and long-term revenue growth. This is exactly the kind of forward-looking strategy investors should be excited about," said Dr. Robert Rippee, Interim CMO at VIP Play, Inc..

Driving Shareholder Value Through Leadership and Innovation

Dr. Rippee brings an unmatched blend of executive industry experience and academic expertise. As former Senior Vice President of Marketing at Las Vegas Sands Corporation, he oversaw global brand growth and large-scale customer acquisition strategies that drove billions in revenue. His academic research at UNLV focuses on gaming convergence, esports, and consumer behavior, aligning directly with VIP Play's goal of building highly engaging, revenue-generating gaming platforms.

Dr. Rippee recently retired after a decade as the Executive Director of UNLV's Black Fire Innovation, where he led one of the most advanced gaming and hospitality technology innovation ecosystems in the world. By combining his innovation leadership at UNLV with his new role at VIP Play, the company gains a direct pipeline to breakthrough innovation, commercialization opportunities, and next-generation customer engagement strategies.

"Dr. Rippee's proven ability to bridge cutting-edge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to VIP Play. His appointment signals to the market that VIP Play is not only competing—but leading—at the intersection of technology, gaming, and fan engagement. We expect this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth," remarked CEO Les Ottolenghi at VIP Play, Inc..

This appointment is expected to accelerate user growth, strengthen VIP Play's market position, and drive long-term shareholder value.

Strategic Advantages of the UNLV and higher education collaboration

Through collaboration with UNLV and other universities, VIP Play gains access to a unique, revenue-driven environment where ideas move rapidly from concept to commercialization. Key advantages include:

  • Faster time-to-market for new betting and interactive gaming products.

  • Direct collaboration with university student talent, startups, and global gaming leaders to fuel innovation.

  • Enhanced credibility and investor confidence through alignment with multiple universities and AI partnerships.

About VIP Play, Inc.

VIP Play, Inc. (OTCQB: VIPZ) is pioneering the future of mobile sports wagering. Operating its proprietary technology platform in Tennessee and holding an interim iGaming and mobile sports‑betting license in West Virginia, the company delivers a modern sportsbook with unique wager offerings, sweepstakes contests, and social features. VIP Play's cloud‑native architecture and AI‑driven product roadmap enable secure, data‑centric experiences that delight players and uphold the highest standards of regulatory compliance and responsible gaming. Visit https://vipplayinc.com to learn more.

SOURCE VIP Play, Inc.

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