VSCO® Announces 30 Million Active Users

VSCO shares user metrics as well as key personnel updates

Jan 14, 2016, 12:41 ET from VSCO

OAKLAND, Calif., Jan. 14, 2016 /PRNewswire/ -- VSCO® announced today that its popular photo app has 30 million monthly active users and 5B images consumed on a monthly basis.

"We're extremely excited by the rate at which our community is growing and continue to be inspired by what people are sharing on VSCO on a daily basis," said co-founder and CEO, Joel Flory. "We're focused on expanding our product and platform as well as making key hires to ensure that we're delivering an offering to our global community that enables them to express themselves honestly."

VSCO also shared news on the appointment of new Chief Operating Officer (COO), Bryan Mason. Mason joins VSCO from Adobe where he managed business operations for the launch of Creative Cloud and led business development as well as M&A initiatives. Prior to joining Adobe, Mason co-founded Typekit which was acquired by Adobe in 2011. As COO Mason will be responsible for overseeing and growing business operations, with focus on increasing revenue as it relates to VSCO's unique offering and ecosystem.

"Bryan has a tremendous reputation for scaling businesses that support creative professionals," said Flory, "not only am I excited to have him on the team but I am confident that he will make significant contributions to VSCO's future growth and help realize the many opportunities that lie ahead of us."

The Oakland-based company has also made additions to its strategic advisory board. Recent additions include Emily White - former COO of Snapchat, Jack Krawczyk - Vice President of Product Management at Pandora, and Tom Conrad - former Chief Technology Officer at Pandora.


VSCO is an art and technology company empowering people everywhere to create, discover, and connect. Founded in 2011, VSCO is based in Oakland, CA with an office in New York, NY.  VSCO is parent company to Denver based printing outpost, Artifact Uprising. For more information and to sign up for VSCO, visit www.vsco.co.

Elisa Richardson
p / 510.301.0739
e / press@vsco.co

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