Way.com and Connects Federal Credit Union Expand Partnership with Way+ Memberships Traveling with GAP Policies, Helping Members Save More

FREMONT, Calif., Oct. 1, 2025 /PRNewswire/ -- Way.com, the nation's leading car services platform, today announced a strategic partnership with Connects Federal Credit Union to integrate Way+ membership with the credit union's auto loan products. Under this collaboration, for every Connects FCU auto loan sold with GAP (Guaranteed Asset Protection) policy, a Way+ membership travels with it, providing members with enhanced savings and protection benefits.

Way+ gives members access to exclusive car savings, including:

• Parking and car wash savings
• EV charging and gas fuel rewards
• Repair and maintenance cashback

Additionally, members gain access to protection services, such as:

• Glass breakage coverage
• Tire coverage
• Roadside assistance
• Other vehicle protection add-ons

Early results indicate that this integration is driving a 15% increase in accessory and add-on revenue per auto loan, as members take advantage of the car benefits traveling with their auto loan.

"Way+ is designed to make vehicle ownership smarter, more rewarding, and more convenient for members," said Adam Hardt, VP of Way+ Member Services at Way.com. "By partnering with Connects Federal Credit Union, we are creating a seamless experience where every auto loan is enhanced with Way+, traveling with the GAP policy, and driving measurable increases in accessory and add-on revenue."

"This partnership represents a major step forward in enhancing value for our members," said James McBride, CEO of Connects Federal Credit Union. "By having Way+ travel with every auto loan's GAP policy, our members gain immediate access to both exclusive car savings and comprehensive protection services, while the credit union benefits from incremental revenue. It's a win-win for everyone."

The launch of Way+ with Connects FCU highlights Way.com's commitment to helping credit unions innovate auto loan offerings, boost member engagement, and increase revenue from car-related savings and protection services.

About Way.com

Way.com is the leading software and tech-enabled services platform for auto ownership, trusted by over 9 million operators and owners across the U.S. As the #1 auto services platform, Way delivers a seamless, tech-powered experience and enables enterprises and consumers to protect their vehicles and finances with the best rates, cashback, and savings, bringing true peace of mind to every stage of car ownership.

We proudly partner with a wide range of industries from finance and automotive to service sectors, including credit unions, banks, FinTech companies, F&I distributors, OEMs, digital disruptors, employers, parking operators, roadside providers, car washes, and auto repair shops. Together, we create new revenue streams, expand market reach, and deliver exceptional value to enterprises and consumers.

About Connects Federal Credit Union

Connects Federal Credit Union is a member-focused financial institution dedicated to offering innovative products and services. Through its auto loan program and partnership with Way.com, Connects CU enhances member benefits while generating incremental revenue opportunities.

Media Contact:
Aileen Aquino, Senior Director of B2B Marketing
[email protected]
Way.com

SOURCE Way.com, Inc