What Would A Celebrity Do For A Klondike® Bar? Joel McHale And Klondike® Test Fans' Creativity

Klondike® Celebrity Challenge Kicks Off with Alfonso Ribeiro of "The Fresh Prince of Bel-Air" Fame

Jun 18, 2013, 10:37 ET from Unilever

ENGLEWOOD CLIFFS, N.J., June 18, 2013 /PRNewswire/ -- Ever wondered what a Hollywood icon from the '80s or '90s would do for a Klondike® bar? Klondike® has too. That's why the brand, together with actor and comedian Joel McHale, have launched the Klondike® Celebrity Challenge, a hilarious contest allowing fans to suggest ideas that may put some of their favorite stars from their past into fun and imaginative situations.

Throughout the summer, Klondike® fans will be encouraged to demonstrate their creativity by coming up with challenges for a trio of stars. The catch: Should a fan's idea get chosen, he or she will participate in the same challenge as the celebrity, making them viral video sensations.

First up is Alfonso Ribeiro, best known for his role as Carlton Banks on the TV show "The Fresh Prince of Bel-Air." Klondike® and McHale will introduce a new celebrity on Facebook and Twitter every four weeks via a new online video. The second celebrity will be announced on July 15, and the third and final celebrity will be announced August 12.

"Klondike® understands me – better than even my own wife and children. And they know there's only one thing that truly brings me joy: making celebrities perform dares in exchange for iced creamed confections," Joel McHale said. "And Klondike® also knows that I'm a huge fan of karmic retribution. So fans should be aware that the challenges they submit may be flipped around and posed to THEM. Did you guys capitalize 'them' in that last sentence? Make sure you do – it's really important to me," McHale stressed.

Getting involved is easy. To participate, inquiring minds can 'Like' Klondike® on Facebook (facebook.com/Klondike) and submit a challenge entry via the contest-dedicated tab. If Twitter is more their thing, they can follow @Klondikebar and post a challenge using the hashtag #KCC. All valid entries from Twitter will be showcased on the Klondike® Facebook page. Each grand-prize winner's submission will serve as the inspiration for an actual video to be shared online. All three grand-prize winners will win a VIP trip to Los Angeles to hang out with Joel McHale and his celebrity friends at the end of the summer, as well as receive a supply of Klondike® bars.

"Klondike® is deeply rooted in comedy and is all about having a good time," Nick Soukas, brand building director for U.S. Unilever ice cream, said. "We created the Klondike® Celebrity Challenge to give fans an opportunity to have as much fun with our iconic 'What Would You Do for a Klondike® Bar?' slogan as we've had for the past 30 years."

'Like' Klondike® on Facebook (facebook.com/Klondike) to learn more, share your challenges, vote on your favorites and watch hilarious videos starring Joel McHale and the celebrity guests. Follow Klondike® (@Klondikebar) and McHale (@joelmchale) on Twitter for contest updates and announcements.

Contest Abbreviated Rules
No purchase necessary. Void where prohibited. The Klondike® Celebrity Challenge is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 11:00 a.m. ET on June 17, 2013, and ends 11:59 p.m. ET on August 18, 2013. For Official Rules, visit Klondike on Facebook.com.

About Klondike®
The original Klondike® bar was handmade in the early 1900s by dipping square slices of ice cream into pans of rich, delicious milk chocolate. Until the 1970s, the Klondike® bar was sold only in Pennsylvania and Ohio. In 1978, distribution expanded into Florida, followed by New York and New England. Today, millions of Americans have come to love the Klondike® bar's delicious variety of frozen novelty products with the distinctive silver wrapper, square shape and famous chocolaty coating. The "What would you do for a Klondike® bar?" advertising slogan has become an American icon and commonly referenced in pop culture.  Klondike® bars remain top selling novelties in the ice cream category. Klondike currently has 11 unique stickless bar varieties, including: The Original, HEATH®, Krunch™, REESE'S®, Dark Chocolate, Mint Chocolate Chip, OREO®, Double Chocolate, Caramel Pretzel, Rocky Road and Neapolitan. The brand also offers four ice cream sandwich varieties, including: Mrs. Fields®, OREO®, Classic Vanilla and Chocolate, as well as The Original Choco Taco.

*Not a light food

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com

For more information or images, please contact:
Alan Danzis

Related Link:

SOURCE Unilever