ENGLEWOOD CLIFFS, N.J., Aug. 4, 2011 /PRNewswire/ -- Though it often takes much time, effort and a lengthy list of ingredients to make a chef-worthy stock, Knorr®, the brand known for providing families with flavorful sauces and bouillons, has introduced Knorr® Homestyle Stock – a breakthrough innovation in the stock and broth category. Knorr® Homestyle Stock delivers delicious flavors in a new concentrated format, which makes it even more versatile for cooking than many liquid stocks and broths.
As part of the launch, Michelin Star-awarded chef Marco Pierre White has partnered with Knorr to introduce Knorr® Homestyle Stock in the U.S. Chef White has trained some of the world's most iconic chefs and used Knorr® products in his restaurant kitchens for more than 30 years. Since his public praise of Knorr® in 2006, Chef White has become the brand ambassador for promoting good cooking-made-simple at home.
"My secret ingredient is Knorr® Homestyle Stock," said Marco Pierre White. "It does all the seasoning for you and enhances dishes with an authentic taste."
Chef White will kick off the U.S. introduction of Knorr® Homestyle Stock at BlogHer 2011 in San Diego, CA on August 5-6, offering master cooking classes to some of America's top bloggers and providing tips and tricks to make simple, delicious meals at home. Additionally, pre-selected, passionate cooks will put their culinary talents to the test during a live cook-off on the BlogHer conference show floor in the Knorr® Homestyle Stock Kitchen.
Like any great-tasting stock, Knorr® Homestyle Stock's carefully selected ingredients are slowly simmered to perfection. Its unique, concentrated format allows cooks – from those looking to enhance their culinary skills to those who can pull hundreds of recipes out of their chefs' hats – to use it in a variety of ways. Knorr® Homestyle Stock's concentrated format can be melted directly into a dish or diluted with almost any liquid – from water to fruit juices to ciders – so its versatility is virtually unmatched.
Prepared using a time-honored process to slowly cook the ingredients in order to release their full flavor and aroma, Knorr® Homestyle Stock features herbs and vegetables that you can see, without artificial preservatives or added MSG.
"With more than two thirds of all dinners decided within an hour of eating(1), it's important to provide home cooks with simple and versatile cooking aids that help make their homemade meals even more delicious," said Donna Barker, Senior Director of Marketing for Knorr. "We are thrilled to partner with Marco Pierre White to bring Knorr® Homestyle Stock to the U.S. Knorr® is a four billion dollar brand globally and Unilever's largest food brand, so the introduction of Knorr® Homestyle Stock is one of the most significant launches for Unilever U.S. this year."
Each package of Knorr® Homestyle Stock includes four packs of concentrated stock, and each pack produces three and a half cups of broth, offering a great value over liquid stocks and broths. The suggested retail price of each four-pack is $3.99.
Knorr® Homestyle Stock will be widely available in chicken and beef varieties in the broth aisle of retailers across the country including Wal-Mart, Target and Publix, among others.
(1) NPD/Unilever Menuecheck, CCA Deep Dive, August 2010 **Harris Survey, August 2010
Formed in 1838, Knorr® is one of the most popular food brands in the world, offering a wide range of products, such as sides, bouillons, soups, seasonings and dry sauces. Knorr® products owe their tastes and flavors to the culinary skills of its chefs. A passion for good food and a belief that all meals can be extraordinary continue to live on through the Knorr tradition. Visit www.letsmakeknorr.com for additional information.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.
Reaching more than 25 million women each month (Nielsen Site Census, January 2011), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer's investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.