"Your Nails, But Better," ORLY Launches Nail Retouch: The IRL Filter for Bare Nails

LOS ANGELES, Sept. 3, 2025 /PRNewswire/ -- Trusted leader in nail health, ORLY Beauty announces the launch of Nail Retouch, a breakthrough high-performance treatment that acts as an IRL filter for your nails – instantly smoothing, blurring, and perfecting bare nails, no digital touch-ups required.

While beauty services used to be considered indulgent, over 52% of Gen Z and 51% of millennials* now see them as essential parts of their self-care routine. At the same time, a powerful shift toward natural nail care is emerging – 74% of Gen Z** are paying more attention to the health and appearance of their bare nails than they were just a year ago. ORLY recognizes the pressure people feel – and Nail Retouch offers an instant, low-maintenance way to feel confident showing your natural nails.

The IRL Filter for Your Nails
Acting like a setting powder for your manicure, one quick-drying swipe of Nail Retouch delivers a soft-matte, airbrushed finish for instantly flawless natural nails. The clean, vegan formula uses a natural-origin mattifying agent to blur ridges and surface imperfections while fermented actives, lemon extract, and antioxidants enrich, strengthen, and protect.

Designed to work as both a standalone polish and an in-between-salon-appointments reviver, Nail Retouch lets nails look effortlessly polished without the time, upkeep, or pressure of a full manicure. Its lightweight, buildable formula is low-maintenance but high-impact, making it perfect for everything from a Monday meeting to a weekend away.

"Nail Retouch was created for anyone who's ever felt self-conscious about showing their hands without a fresh manicure," says Tal Pink, VP of Business Development at ORLY. "It's a first-of-its-kind innovation in nail health  – designed for effortless, low-maintenance grooming that still delivers high-impact results. With a soft-matte finish that smooths, blurs, and brightens, Nail Retouch gives you the confidence to show off healthy, natural nails with the same pride as your most elaborate nail art."

Benefits at a Glance:

• Blurs Ridges & Surface Imperfections: Creates a smooth, flawless nail look instantly.
• Brightens & Neutralizes Discoloration: Evens out tone for a fresh, clean appearance.
• Matte, Natural Finish: A skincare-like glow for nails.
• Quick-Drying & Long-Lasting: Low-maintenance, salon-quality wear.
• Neutral Hint of Color: One step to natural nail perfection.

Hero Ingredients:

• Lemon Extract: Brightens and detoxifies.
  Fermented Complex: Reduces stress and strengthens nails
• Antioxidants: Shields nails from environmental damage
• Mattifying Agent: High-performance natural-origin blurring agent

How to Use: Apply 1 coat to clean, bare nails for a soft retouch and 2 coats to blur ridges & neutralize discoloration.

Available at ORLYBeauty.com MSRP: $13 (available on affiliates skimlinks and sovrn)

View imagery here

ABOUT ORLY
Founded in Los Angeles in 1975, ORLY^® has led the professional nail care industry for five decades with trendsetting color, clean beauty innovation, and salon-grade performance. The brand was born on Hollywood film sets, where founder Jeff Pink created The Natural Nail Look to help actresses quickly switch between wardrobe changes – an iconic innovation that soon became the world-famous Original French Manicure^®. From there, ORLY cemented its status as a beauty pioneer, trusted by nail pros and beloved by beauty obsessives alike. Still made in LA, ORLY's cruelty-free, vegan formulas span its award-winning lines: Pro Lacquer, GELFX, Builder in a Bottle, Breathable 1-Step Color, and more – empowering fearless self-expression while supporting natural nail health.

For more information, visit www.ORLYBeauty.com | @ORLY
Media contact: [email protected] 

SOURCES:
*Mintel Data 2024
**Beauty Trends Report 2024, WGSN x Fresha

SOURCE ORLY International