News from Mattel A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages

Latest

Oct 31, 2018, 14:15 ET Hot Wheels Selects Fan's Custom Car To Be Immortalized As Die-Cast Toy And Sold In 2019

Hot Wheels announced Luis Rodriguez and his 2JetZ custom car as the winner of the Hot Wheels Legends Tour, a 15-stop tour that scoured the nation in...


Sep 07, 2018, 20:15 ET Thomas & Friends Launches Collaboration With the United Nations to Inspire the Next Generation of Global Citizens

Mattel Inc. debuts today in the Nick Jr. preschool block on Nickelodeon, the brand-new season of Thomas & Friends™, a game changing event in...


Mar 06, 2018, 09:25 ET Barbie® Honors Global Role Models On International Women's Day

Today, ahead of International Women's Day, Barbie is honoring 17 historical and modern-day role models from around the world. These women come from...


Feb 17, 2018, 10:11 ET Mattel Expands Partnership With Tynker, Setting Goal To Introduce 10 Million Kids To Coding By 2020

Mattel (NASDAQ: MAT), the leading global learning, development and play company, announced today a commitment to introduce 10 million kids to coding...


Feb 13, 2018, 09:00 ET UNO®, World's #1 Card Game, Announces New Game - DOS™

Today, UNO® announced the world's next favorite card game DOS™. As the first new game from the brand in nearly 50 years, DOS features new rules and...


Aug 04, 2017, 09:00 ET UNO® Card Game Surpasses Well-Known Board-Game Ranking As The #1 Games Property*

According to latest NPD Group US Retail Tracking Report UNO® card game is the number-one non-collector card games property in the U.S.1* By shifting...


Jun 20, 2017, 09:00 ET Barbie® Brand Reveals Most Diverse Ken® Lineup To Date

Today Barbie® announced the expansion of its Fashionistas® line with 15 new and diverse Ken® dolls, featuring three body types – slim, broad and...


Feb 10, 2017, 12:22 ET Mattel Rebrands Mega Bloks® and Mega Construx™

MEGA™, the number two construction brand and part of the Mattel portfolio, organizes its big-block product line under the Mega Bloks® name and...


Jan 23, 2017, 08:00 ET Mattel Focuses On Dad With New Barbie® Campaign

Today, Mattel, Inc. launched a new articulation of the Barbie "You Can Be Anything" campaign focused on inspiring and nurturing the limitless...


Jan 04, 2017, 09:00 ET Mattel's nabi® Brand Introduces First-Ever Connected Kids Room Platform In Tandem With Microsoft And Qualcomm - Aristotle™

Mattel's nabi® brand, known for creating innovative high tech solutions for kids and families including the acclaimed nabi tablet line, will be...


Sep 14, 2016, 08:00 ET Mattel Introduces The Barbie™ Tablet, Hot Wheels™ Tablet, And American Girl® Tablet Powered By nabi®

nabi, a Mattel brand (NASDAQ:MAT) known for creating innovative, high-tech solutions for kids families, for the first time ever is delivering highly...


Jul 20, 2016, 09:00 ET Mattel Expands Masters of the Universe® Partnership with Super7

eading into San Diego Comic-Con, Mattel today announced plans for an expanded partnership with Super7 noting they will be developing and distributing ...


Jul 13, 2016, 08:00 ET Barbie® Teams Up With She Should Run to Inspire Girls to be Leaders With New President and Vice President Dolls

To inspire girls to become leaders, Barbie® is introducing new President and Vice President Barbie® dolls, because when a girl plays with Barbie she...


Jul 11, 2016, 10:00 ET Barbie® Unveils One-of-a-Kind Doll Honoring Gabby Douglas

Today Barbie® honors Gabby Douglas, U.S. Women's Artistic and Olympic Gold Gymnast, by unveiling a one-of-a-kind doll in her likeness to remind girls ...


May 17, 2016, 07:30 ET Hot Wheels Commemorates The 100th Running Of The Indianapolis 500

Today, Hot Wheels® unveiled its take on the Indy 500 Championship Trophy. The custom trophy will be unveiled by Ryan Hunter-Reay at the Indianapolis...


May 17, 2016, 06:00 ET Barbie Wins Webby Award

Barbie® is honored to receive the People's Voice award in the Online Commercial category of the 20th Annual Webby Awards for the brand's "Imagine the ...


May 02, 2016, 09:19 ET Barbie® Launches Misty Copeland Doll

Today Barbie® is honoring Misty Copeland by unveiling a doll in her likeness to continue to show girls they can be anything. Copeland, the first...


Jan 28, 2016, 08:00 ET Barbie® Expands Doll Line Adding Three New Body Types

Today, Barbie is announcing the expansion of its Fashionistas® line with the addition of three new body types – tall, curvy and petite – and a...


Oct 28, 2015, 04:33 ET Monster High and Lady Gaga's Born This Way Foundation Launch Exclusive, Multi-Year Collaboration to Enact Positive Change Among Tweens

Mattel's Monster High brand, known for championing acceptance and individuality, is collaborating with Born This Way Foundation to support the...


Jan 27, 2015, 11:32 ET Barbie™ asciende a los cielos con un atrevido truco acrobático en la Feria del Juguete más importante del mundo

Por primera vez en la historia, Barbie™ debuta como superheroína con "Barbie™ Princess Power", que anima a las niñas a sentirse poderosas En la Feria ...


Jan 27, 2015, 11:31 ET Barbie™ sfida il cielo con un'incredibile acrobazia alla fiera del giocattolo più importante del mondo

Per la prima volta nella sua lunga storia, Barbie™ debutta come supereroina con "Barbie™ in Princess Power" per ispirare le bambine ad essere 'super' ...


Jan 27, 2015, 11:29 ET Barbie™ prend son envol par un numéro osé au Salon du Jouet le plus grand au monde

Pour la première fois dans l'histoire, Barbie™ fait son apparition en super-héroïne avec « Barbie™ in Princess Power » (« Barbie™ en princesse...


Feb 12, 2010, 11:42 ET Mattel Celebrates New York Toy Fair With Special Events, New Innovative Toy Lines and Hot New Licenses

This year's International Toy Fair in New York heralds an exciting new lineup from Mattel, Inc. (NASDAQ:MAT) showcasing the leading toymaker's...