News from AppNexus A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages.

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Nov 08, 2017, 08:00 ET AppNexus and Tru Optik Partner to Power Audience Targeting, Measurement, and Attribution for AppNexus' Connected TV Marketplace

AppNexus, the world's leading independent advertising technology company, and Tru Optik, the audience intelligence and data-management platform at...


Nov 06, 2017, 09:00 ET AppNexus Launches the AppNexus Programmable Platform, the Industry's First Programmable DSP

AppNexus, the world's leading independent advertising technology company, today announced the launch of the AppNexus Programmable Platform (APP),...


Oct 26, 2017, 08:30 ET AppNexus Appoints Nithya Das as Chief People and Legal Officer

AppNexus, the world's leading independent advertising technology company, today announced the appointment of Nithya Das to the new role of Chief...


Oct 26, 2017, 08:30 ET AppNexus Announces Round of Senior Executive Promotions

AppNexus, the world's leading independent advertising technology company, today announced a round of senior executive promotions, including the...


Aug 03, 2017, 09:00 ET Media iQ Partners with AppNexus to Grow Programmatic Advertising Business over 100%

AppNexus, the world's leading independent advertising technology company, and Media iQ, the leading global analytics and technology company, today...


May 04, 2017, 10:00 ET AppNexus Expands into Connected TV as Advertising Budgets Shift from Linear TV to Digital Video

AppNexus, the world's leading independent advertising technology company, today announced new capabilities to help advertisers and publishers reach...


May 04, 2017, 03:00 ET AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry...


May 03, 2017, 04:00 ET Axel Springer and AppNexus Announce Technology Partnership

Axel Springer, Europe's leading digital publisher, and AppNexus, the world's leading independent advertising technology company, announce a...


May 03, 2017, 04:00 ET AppNexus Launches Prebid Server, A Server-Side Header Bidding Solution Available Free to Publishers

AppNexus, the world's leading independent advertising technology company, today announced the launch of Prebid Server, a server-side header bidding...


May 03, 2017, 03:00 ET AppNexus Launches Initiative To Drive Toward GDPR Compliance

AppNexus, the world's leading independent advertising technology company, today announced that it will introduce major policy changes governing...


Apr 27, 2017, 10:00 ET AppNexus Launches Multimedia "Superauction" Technology, Selected by Microsoft to Improve Monetization and User Experience

AppNexus, the world's leading independent advertising technology company, today announced the launch of multimedia "superauctions," technology that...


Mar 16, 2017, 09:00 ET AppNexus Appoints Kaylie Smith Managing Director, JAPAC and Head of Australian Market

AppNexus, the world's leading independent advertising technology company, today announced the appointment of Kaylie Smith as Managing...


Feb 02, 2017, 07:00 ET AppNexus Signs Over 260 Publishers in 2016 to Grow the Largest Independent Marketplace for Digital Advertising

AppNexus, the world's leading independent advertising technology company, today announced commercial agreements signed with over 260 new publishers...


Jan 30, 2017, 09:15 ET AppNexus and Index Exchange Announce Mutual Support of Server-to-Server Integrations

AppNexus and Index Exchange today announced an expansion of their header bidding partnership to include the support of server-to-server...


Jan 19, 2017, 09:30 ET AppNexus Expands Exclusive Technology and Programmatic Sales Partnership with Microsoft to Mexico

AppNexus, the world's leading independent advertising technology company, today announced that it will deploy its Publisher Suite for the...


Jan 19, 2017, 09:30 ET AppNexus expande tecnología exclusiva y la alianza de ventas de programática con Microsoft México

AppNexus, la empresa líder de tecnología publicitaria independiente, anunció que implementará Publisher Suite para la venta programática del...


Dec 15, 2016, 09:00 ET AppNexus Launches PreBid for Video Advertising

AppNexus, the world's leading independent advertising technology company, today announced the launch of video header bidding capabilities in...


Oct 27, 2016, 08:00 ET AppNexus Announces C-Suite Appointments as Momentum Builds for 2017

AppNexus, the world's leading independent advertising technology company, today announced the promotion of several key executives. The...


Sep 28, 2016, 12:03 ET AppNexus Closes Strategic Investment Round

 AppNexus, the world's leading independent advertising technology company, today announced that it closed a $31 million strategic investment...


Sep 27, 2016, 07:30 ET AppNexus Announces the Availability of LinkedIn Display Inventory

AppNexus, the world's leading independent advertising technology company, today announced the availability of LinkedIn display inventory through...


Sep 08, 2016, 10:00 ET AppNexus Signs Strategic Partnership With The ANA (Association Of National Advertisers)

 AppNexus, the world's leading independent advertising technology company, and the ANA (Association of National Advertisers) today announced a...


Aug 29, 2016, 09:30 ET AppNexus Appoints Gabriel Weintraub Chief Economist

 AppNexus, the world's leading independent ad tech company, today announced the appointment of Gabriel Weintraub as Chief Economist. Currently...


Aug 22, 2016, 09:30 ET AppNexus Launches Marketplace Transparency Tools to Maximize the Power of Advertiser Spend and Increase Publisher Revenue

 AppNexus, the world's leading independent advertising technology company, today announced the launch of Advanced Deal Metrics and Bid Error...


Aug 04, 2016, 10:30 ET AppNexus Launches PreBid Enterprise, an Exchange Management System Powered by Prebid.js

 AppNexus, the world's leading independent advertising technology company, today announced the launch of PreBid Enterprise, a comprehensive...


Jul 26, 2016, 09:18 ET AppNexus Announces Full-Stack Technology Partnership with Wayfair Media Solutions

AppNexus, the world's leading independent advertising technology company, today announced a commercial agreement with Wayfair, one of the world's...