News from lucidity A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Feb 11, 2019, 12:03 ET Transparency Helps Brands Eliminate Fraud, Wasted Spend, Report Reveals

Lucidity, the advertising transparency company, today revealed findings from the industry's first blockchain pilot program focused on providing...


Oct 16, 2018, 12:00 ET Lucidity's Blockchain Pilot with Toyota Results in 21% Lift in Campaign Performance

Lucidity, the blockchain advertising analytics company, today announced its partnership with Toyota and agency Saatchi & Saatchi to introduce...


Aug 15, 2018, 07:00 ET Lucidity Announces $5 Million Strategic Funding Round

Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, today announced the close of their strategic funding round,...


Jun 28, 2018, 02:00 ET Lucidity Named Blockchain Startup of 2018

Lucidity, the digital advertising blockchain protocol, today announced that it has been named "The Blockchain Startup of 2018" in the inaugural...


Jun 06, 2018, 09:00 ET Lucidity Releases Yellow Paper Detailing Scalable Blockchain Implementation for Programmatic Advertising

Today Lucidity announced the public release of its yellow paper describing its specific implementation of a trustless sidechain scaling solution....


Apr 10, 2018, 10:00 ET Lucidity Debuts Digital Advertising Blockchain Protocol

Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, today announced the public launch of its marketing analytics ...