Newsworthy Reasons to Write a Press Release: Part 7: Recognition



The opportunities to promote your organization and get your brand in front of a new audience of potential customers can be found by discovering newsworthy reasons to send a press release.

As part of this series, we have covered press releases related to company growth, employee news, product and service offerings, events and more.

Whether getting or giving accolades, shining the spotlight or being in the center of it, recognition of or by others presents a prime opening to send a press release – and is a great way to get key stakeholders to stop and take notice.

4 Opportunities to Send a Recognition-Focused Press Release

If any of the following applies to your company, brand, client or organization, you’re missing an opportunity to gain positive exposure.

1. Receiving an award: 

If your company, employee or team has won an award, you have every reason to shout about it from the proverbial rooftop. Your stakeholders should know that others think your company and its employees are as awesome as you do.

Examples include:

P.S. You don’t need a trophy to brag, either. As these brands prove herehere and here, it’s a (newsworthy) honor just to be nominated.

2. Achieving a certification: 

Industry certifications can give your company more credibility and engender trust with your customers or clients. Make them aware of your upgraded status.

Examples include:

3. Recognition as an industry leader: 

Getting recognition as an industry leader among respected peers or renowned institutions is yet another opportunity to highlight your company.

Examples include:

4. Giving out an award or honor: 

Taking time to elevate others can also elevate your brand. When you show that you value others and what they stand for, it is a direct reflection of your own brand’s values – at a time when stakeholders are more likely to do business with brands that align to their own values.

Tips for Writing Your Recognition-Focused Press Release

While your release should follow the same general format and best practices as any other press release, a recognition-focused press release requires special attention in specific ways:

  1. Write a headline that provides context for your audience: A headline like “Company X Wins Award” might not hold much interest to anyone other than Company X, but a headline like “Company X Wins Award, Proving Excellence in [Specific Field]” provides some extra context around why your company got the award, reinforcing your value to current customers and giving potential customers a reason to give you their business.
  2. Provide background info: Dedicate some space in your press release to some background information around the award or the recognition itself. This gives you a chance to explain to your audience why the award or honor is a big deal – for them as well as you.
  3. Get the experts to weigh in: Another way to add credibility to the award or recognition is by quoting an executive or expert spokesperson, who can speak to why your brand or client was chosen for this honor, and what it means for your customers and other stakeholders.

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About the Author

Erin-Payton-headshotErin Payton is the Integrated Customer Marketing Manager for PR Newswire. In her role, she develops multichannel marketing campaigns, drives demand generation, fosters brand awareness and creates thought leadership. Away from the keyboard, she is an unabashedly enthusiastic cat mom to Mia.