January’s top press releases all tap into a shared theme: people’s desire for more choice, affordability and accessibility in their lives.
Here’s a closer look at the stories that generated the most clicks on prnewswire.com last month and the best practices that helped them resonate with readers.
This merger, which could reshape where and how people fly, has a LOT of information to convey in one release. Allegiant wisely provides the CliffsNotes in the subheadline section and focuses on the impact to passengers and other customers first.
For dense, multiangle news like this, clear structure and thoughtful formatting are essential because they help every audience quickly navigate complex information, understand the key takeaways and stay engaged without feeling overwhelmed.
Allegiant’s bolded section headers, bulleted lists and strategic bolding break the narrative into easily digestible segments and create a clean, intuitive reading experience. And as content creators must now also reckon with AEO and GEO, it’s important to note that this type of formatting helps LLMs accurately interpret and surface information. Mindful formatting ultimately improves both your audience’s experience and your discoverability.
The release smartly front-loads its most important information in the headline and subheadlines, giving the average reader clear takeaways before the narrative moves into the medical and scientific specifics.
The headline has it all: a trusted brand and product, the unique market-driving impact of being the first and only oral GLP1, and widespread accessibility. This combo speaks to multiple audiences simultaneously — consumers, healthcare providers, investors and journalists.
Each subheadline uses numbers and data to pull readers in quickly, which in turn drives continued engagement. The first subhed uses compelling data to signal credibility and scientific impact. The second introduces specific pricing — always a key question — and the third highlights broad availability and convenience with an eye-catching number.
The headline and subheadlines, along with the imagery, tell us everything we need to know while also encouraging further reading for more details.
We’re big fans of the unbranded headline for data-focused releases, and this one illustrates why. The striking stats and real-world impact — both in the headline and subheadline — are front and center here, immediately speaking to what audiences care about, rather than who is issuing the report.
Journalists are always scanning for data that signals a meaningful trend or story angle, while the average reader sees this headline and immediately understands the personal relevance. GEO also rewards a problem/solution narrative, along with authoritative data, and this headline delivers.
The infographics in the release strengthen the narrative, translating complex financial findings into understandable visuals that make the data feel more concrete and relatable. They also give journalists and social audiences ready-made shareable assets that extend the reach of the story.
And, of course, kudos for the strategic distribution time of 8:37 am ET — an off-minute outside of the hectic 9 am ET hour that gives this well-structured content one more chance to stand out from the crowd.
The headline and subheadlines capture the energy of a major trade show, using bold language and specific details that help a brand stand out in a crowded, competitive landscape of new product launches. The style also aligns with how attendees and media consume information during these events: quickly, visually, and with an eye toward what’s new and worth seeing on the show floor.
The PDF visual reinforces that momentum by giving readers a clear, scannable look at the product lineup, including “action” photos, connecting the technical specs to real-world applications.
The headline’s use of concrete numbers immediately conveys impact and relevance, giving readers a clear idea of the “so what.”
The “key points” bulleted section mirrors how major news outlets present quick takeaways, making the release more scannable and reader-friendly, as well as easier for LLMs to interpret and cite in AI summaries.
We always talk about the impact of bolded section headers on readability, but what’s worth highlighting here is ALDI’s wording of its headers. They reinforce positivity and focus on the consumer, so even a quick scan communicates the core story and why it matters.
