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КОМПАНИЯ SHEIN ПРОВЕЛА МОДНЫЙ ПОКАЗ ROCK THE RUNWAY: SHEIN FOR ALL
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News provided by

SHEIN

Sep 26, 2022, 10:37 ET

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В ходе шоу была представлена специальная коллекция, созданная в сотрудничестве с Кристианом Сириано, и состоялись выступления музыкальных исполнителей Аврил Лавин, Shenseea и Илоны Гарсии 

ЛОС-АНДЖЕЛЕС, 26 сентября 2022 г. /PRNewswire/ -- Международный онлайн-ретейлер модной одежды, косметики и товаров для образа жизни SHEIN сегодня провел Rock The Runway: SHEIN for All, модное шоу с участием музыкальных исполнителей и профессиональных танцоров. В ходе шоу были показаны осенне-зимние коллекции 2022 года марок SHEIN, SHEIN X, Frenchy, SXY, Modely, MOD и подбрендов, а также ROMWE, DAZY и совместная коллекция премиального бренда MOTF с известным модным дизайнером Кристианом Сириано (Christian Siriano).

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Pop-punk icon Avril Lavigne headlines SHEIN’s second annual fashion show, Rock The Runway: SHEIN for All
Pop-punk icon Avril Lavigne headlines SHEIN’s second annual fashion show, Rock The Runway: SHEIN for All

В рамках второго ежегодного показа Rock The Runway: SHEIN for All осенне-зимние коллекции 2022 года были представлены самым увлекательным образом с участием музыкальных исполнителей и профессиональных танцоров, одетых в одежду SHEIN и брендов компании. Хедлайнерами мероприятия в этом году, среди прочих, стали икона поп-панка Аврил Лавин (Avril Lavigne) (для ROMWE), звезда дэнсхолла с Ямайки Shenseea (для SHEIN) и филиппино-австралийская певица и автор песен Илона Гарсия (Ylona Garcia) из 88rising (для DAZY). Кроме того, на показе мод дебютировала коллекция After Work, совместный проект MOTF и отмеченного наградами дизайнера Кристиана Сириано. В соответствии со своим стремлением поддерживать развивающиеся тренды, компания SHEIN также пригласила на мероприятие молодых музыкальных исполнителей Брук Иден (Brooke Eden) (для SHEIN Mod), музыкальный коллектив Alexander Jean (для SHEIN SXY), Викторию Кимани (Victoria Kimani) (для SHEIN BAE), исполнитель Owenn (для SHEIN Modely), группа  The Future X (для SHEIN X) и Хейли Рейнхарт (Haley Reinhart) (для SHEIN Frenchy).

«Показ мод SHEIN Rock The Runway — это уникальное событие, объединяющее музыку и моду, — заявила музыкальный гость мероприятия Аврил Лавин, которая в настоящее время находится в турне со своим последним альбомом Love Sux(Elektra/DTA Records). — Мы сняли Bite Me в стиле музыкального видео во время показа. Съемки и участие в дефиле доставили мне массу удовольствия».

SHEIN планирует продолжать ежегодно проводить шоу Rock The Runway, чтобы клиенты и поклонники могли знакомиться с осенне-зимними коллекциями бренда в инновационном и увлекательном формате. В следующем году поклонники могут рассчитывать на расширение сотрудничества со знаменитостями и новые музыкальные сюрпризы. Коллекции осень-зима 2022 для всех брендов SHEIN можно увидеть на сайте us.shein.com.

Загрузить и просмотреть оригинальный мультимедийный контент:  https://www.dropbox.com/s/he9wjxk4h2b695h/RTR%202022%20MASTER%20with%20text.mov?dl=0

Ссылка на изображения:
https://www.dropbox.com/scl/fo/cm6ol3c27ghwbauy8id5b/h?dl=0&rlkey=cmx8hai27qgkjls0erx6zhk1f

Информация о компании
SHEIN — международный интернет-ретейлер модной одежды и товаров для образа жизни, стремящийся сделать моду доступной для всех. Мы используем технологию производства по запросу, чтобы подключить поставщиков к нашей гибкой цепочке поставок, сократить объем складских отходов и поставлять клиентам по всему миру разнообразную доступную по цене продукцию. Из наших представительств по всему миру мы обслуживаем клиентов более чем в 150 странах. Более подробная информация о компании SHEIN представлена на ее сайте по адресу: www.SHEIN.com.

КОНТАКТЫ ДЛЯ ПРЕССЫ
Джеймс Те (James Te)
[email protected]
Джейми Уорнер (Jamie Warner)
[email protected]

Фото — https://mma.prnewswire.com/media/1906972/Avril_Lavigne_SHEIN_for_All.jpg

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