DALLAS, May 1, 2019 /PRNewswire/ -- Broadcasters, production crews, and sports organizations must deliver breaking news and live events quickly and efficiently. 5G offers the potential to transform behind-the-scenes video operations, expand broadcast production capabilities and deliver the next generation of entertainment options. AT&T* and LiveU are working together to bring 5G to LiveU's HEVC (High Efficiency Video Coding) bonding portable transmission solutions. We will test the real-world impact and performance enhancements 5G technology can have on live broadcast video production using LiveU HEVC portable broadcast units.
LiveU provides reliable live video streaming solutions for TV, mobile, online and social media for newsgathering, live sports and events coverage in more than 130 countries. The combination of HEVC bonding and 5G capabilities is intended to allow LiveU's global customer base to take advantage of higher speeds and lower latency in the field and promises enhanced features for future LiveU video solutions.
From backpacks to smartphones, and satellite/cellular hybrid to antenna video solutions, LiveU enables content creators to capture, manage and distribute high-quality, live broadcasts on the go from virtually anywhere. LiveU HEVC portable units currently use a patented technology that bonds multiple cellular networks together for video transport including AT&T's 4G LTE network. In addition, they offer other transport technologies such as Wi-Fi and satellite.
"In a world of 24-hour news cycles, getting breaking news quickly to audiences is imperative," said Mo Katibeh, chief marketing officer, AT&T Business. "By teaming up with LiveU to trial 5G with their portable HEVC broadcast units, we will learn how we can help broadcasters increase production capabilities and expand possibilities for future innovations - as well as help them create compelling new engagement models with consumers. Just imagine the possibility of broadcasters being able to live stream breaking news in 8K or in an AR/VR 360 format over mobile 5G."
"We see 5G as a critical advancement for the broadcast industry disrupting the way breaking news, live sports, and other live events are produced. We anticipate the technology will bring more capabilities to our customers such as multiple channels of audio, multicamera productions from a single portable transmission solution, 4K streaming, and high-quality video return," said Avi Cohen, chief operations officer and co-founder, LiveU. "AT&T is a strong global leader with a focused approach on delivering high-quality solutions that meet the evolving needs of consumers and content creators. Collaborating with AT&T demonstrates LiveU's commitment to providing our customers with unique features and solutions that take advantage of all the possibilities that 5G enables."
AT&T and LiveU plan to explore using 5G capabilities in the AT&T Foundry to enhance the capture and delivery of live video content.
"The LU600 HEVC unit delivers the highest video quality and bitrate in the market, fastest file transfer, and lowest delay. Combined with the higher capacity and speeds of 5G, the technologies are poised to further disrupt the broadcast industry," added Cohen.
LiveU is driving the live video revolution, providing live video streaming for TV, mobile, online and social media. Let your audience become part of your story with high-quality and flawless live video, transmitted from anywhere in the world, through the use of our patented bonding and video transport technology. LiveU creates a consistent bandwidth and a reliable connection so you can acquire, manage and distribute high quality remote live broadcasts over IP. Our broad portfolio of products sets the industry standard for live video production. From backpacks to smartphones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage anytime, anywhere. In addition, LiveU offers extensive cloud-based management and video distribution solutions. With over 3,000 customers in 130+ countries, LiveU's technology is the solution of choice for global broadcasters, online media, news agencies and social media. For more information, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, LinkedIn or Instagram.
*About AT&T Communications
We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we innovate to improve lives. We have the best network according to America's biggest test.** We're building FirstNet just for first responders and creating next-generation mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.
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**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.
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