Cresta Receives 2023 CUSTOMER Magazine Product of the Year Award

Platform Honored for Exceptional Innovation

PALO ALTO, Calif., March 15, 2023 /PRNewswire/ -- Cresta, a leading provider of  Generative AI for the contact center, announced today that TMC, a global, integrated media company, has named the Cresta platform as a 2023 CUSTOMER Product of the Year Award winner.

Using the latest in natural language understanding (NLU) techniques, Cresta's Real-Time Intelligence Platform analyzes complex statements, emotions, sentiments and behaviors. This allows Cresta to gain a deeper understanding of customer conversations when compared to traditional call center AI tools. The result is that contact center managers and agents are provided with more impactful insights in real time.

"Meeting the needs of sales and service contact center customers has always been our top priority," said Scott Kolman, Cresta CMO. "Our generative AI platform helps contact centers improve both the customer and employee experience through enhanced engagement. It enables businesses to grow revenue and build deeper relationships with their customers while also managing operational costs. TMC's recognition helps validate our work in the call center space and cement Cresta as a leader in the space."

The 2023 CUSTOMER Product of the Year Award recognizes vendors that are advancing the call center, CRM and teleservices industries one solution at a time. The award highlights products which enable their clients to meet and exceed the expectations of their customers.

"On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor Cresta with a 2023 Product of the Year Award," said Rich Tehrani, CEO, TMC. "Its platform has proven deserving of this elite status and I look forward to continued innovation from Cresta in 2024 and beyond."

About Cresta

Cresta makes every customer interaction excellent. Cresta turns real-time intelligence into real-time action to make the contact center smarter – and every agent and manager more productive. Powering customer experiences for companies like CarMax, Blue Nile, Earthlink, Intuit, and Porsche, Cresta is real-time AI for the real world. To learn more about Cresta, visit www.cresta.com.

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TMC's CUSTOMER Magazine

TMC's CUSTOMER magazine premiered in September 2012 and is the industry's new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit http://customer.tmcnet.com for more information.

About TMC

Through education, industry news, live events and social influence, global buyers rely on TMC's content-driven marketplaces to make purchase decisions and navigate markets. As a result, leading technology vendors turn to TMC for unparalleled branding, thought leadership and lead generation opportunities. Our in-person and online events deliver unmatched visibility and sales prospects for all participants. Through our custom lead generation programs, we provide clients with an ongoing stream of leads that turn into sales opportunities and build databases. Additionally, we bolster brand reputations with the millions of impressions from display advertising on our news sites and newsletters. Making TMC a 360-degree marketing solution, we offer comprehensive event and road show management services and custom content creation with expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts. For more information about TMC and to learn how we can help you reach your marketing goals, please visit www.tmcnet.com and follow us on Facebook, LinkedIn and Twitter, @tmcnet .

For more information about TMC, visit www.tmcnet.com.

SOURCE Cresta