FRISCO, Texas, May 23, 2017 /PRNewswire/ -- The direct selling industry's first completely virtual, cloud-based company began taking orders less than five years ago with a trio of powerhouse products, called the Thrive Experience. This simple three-step regimen -- consisting of Thrive capsules, Thrive Lifestyle Mix and the revolutionary Wearable Nutrition, Thrive DFT -- quickly gained a passionate following.
As loyal customers began sharing their stories about how these products gave them renewed vitality and a host of benefits including everything from more energy to weight management, joint, lean muscle and mood support, word began to spread. In a matter of months, the testimonials went viral. What Le-Vel had started was nothing short of a global movement of health and wellness.
Today, less than five years later, Le-Vel Brands, the world leader in human nutritional innovation, is celebrating the achievement of an incredible milestone: $1 billion in lifetime sales. For Le-Vel's more than 6 million independent Brand Promoters and customers throughout the globe, this milestone is a testament not just to the efficacy of the company's products, but also to its tight-knit, supportive culture.
Founded by Co-Owners and Co-CEOs Jason Camper and Paul Gravette, Le-Vel has experienced astounding growth from the very beginning, generating $10 million in revenue within its first year, $100 million by its second year, $350 million in its third year, and $450 million in revenue in 2016. The company currently maintains a presence throughout the United States, the United Kingdom, Canada, Australia, New Zealand and, most recently, Mexico, its newest market, which opened this year.
Consumers' significant, measurable results are due in large part to Le-Vel's significant investment in the quality of its ingredients. Without the overhead associated with a traditional brick-and-mortar infrastructure, the company has been able to maintain an unwavering commitment to premium grade raw ingredients and uncompromising science, along with a generous rewards plan for its independent Brand Promoters.
Over the last four years, Le-Vel has added many supplementary products that complement or enhance the core benefits of the Thrive Experience, and to rave reviews. In fact, April 2017 was the largest revenue-generating month in Le-Vel's history.
The financial implications of this kind of success are obvious. But, for the company's founders, the true measure of Le-Vel's success is how many lives are impacted through its products, its community and its legacy.
"From the beginning, our focus has been on helping people live healthier, happier lives. Everyone deserves that," say Camper and Gravette. "A cloud-based infrastructure was something our industry hadn't seen before, so it was a risk. But we knew it would give us the ability to invest in products that could change people's lives. And it has. It's been incredibly rewarding to witness the growth of our sales force and their customers and to hear their powerful stories. That's what keeps us going, and we've only just gotten started. This company has so much potential to impact the lives of others around the world in a positive way."
Le-Vel is the recipient of the 2016 Direct Selling News Bravo Growth Award, recognizing the largest year-over-year growth in the world in direct sales; and has been named to the Direct Selling News Global 100, an exclusive ranking of the top revenue-generating companies in the worldwide direct selling industry, the past two years. During the company's annual convention, held in Dallas and attended by a sold-out crowd of more than 25,000, Le-Vel announced the extraordinary accomplishment of its #T2B, or "Thrive to Billion" campaign.
Founded in late 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations. Le-Vel's cloud-based infrastructure enables the company to keep overhead to a minimum while increasing commissions to its independent Brand Promoters and putting more money into the Thrive product line. Le-Vel products include DFT, Thrive Premium Lifestyle Capsules, Thrive Premium Lifestyle Mix, Thrive Kids, Activate, Boost, Balance, Black Label, FORM, Move, Rest, Expand, and Pure. Le-Vel currently has more than 6 million Customer and Brand Promoter accounts, currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico and exceeded $450 million in revenue in 2016. For more information about Le-Vel, visit le-vel.com.