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Moët Hennessy anuncia parceria com Shawn JAY-Z Carter por meio da aquisição de 50% do Champagne Armand de Brignac
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Moët Hennessy

Feb 22, 2021, 09:17 ET

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PARIS, 22 de fevereiro de 2021 /PRNewswire/ -- A Moët Hennessy, líder mundial em vinhos e destilados de luxo, tem o prazer de anunciar uma parceria com Shawn JAY-Z Carter por meio da aquisição de uma participação de 50% na Armand de Brignac, líder em champanhe de luxo. A parceria reflete uma visão compartilhada entre a Moët Hennessy e Shawn JAY-Z Carter para o futuro desta icônica Maison.

Para visualizar o comunicado para a imprensa, clique: 
https://www.multivu.com/players/uk/8855051-moet-hennessy-partnership-with-shawn-jay-z-carter/

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Mr. Shawn JAY Z Carter, Armand de Brignac
Mr. Shawn JAY Z Carter, Armand de Brignac

Com visual marcante e apelo natural para um consumidor de luxo global e diversificado, a Armand de Brignac vem trazendo inovação e dinamismo incomparáveis para o setor de Champanhe desde 2006. Tem sido um sucesso mundial com forte presença na América do Norte, Ásia e Europa, e mais de 500 mil garrafas vendidas em 2019, em particular com uma posição notável nos canais de alto padrão.

"Há anos, seguimos o fantástico sucesso da Armand de Brignac e admiramos sua capacidade de desafiar algumas das regras do setor de Champanhe. Frequentemente chamada de "Ace of Spades", a Armand de Brignac quebra barreiras e reflete o luxo contemporâneo, preservando as tradições dos terroirs de champanhe. Hoje, estamos incrivelmente orgulhosos de fazer parceria com eles e acreditamos que a combinação de nossa experiência com champanhe e rede internacional, juntamente com a visão de Shawn JAY-Z Carter, a força da marca Armand de Brignac e a qualidade de sua gama de cuvées de prestígio, permitirão elevar o negócio a novos patamares em todo o mundo", disse Philippe Schaus, presidente e CEO da Moët Hennessy.

"Tenho orgulho de receber a família Arnault na nossa família por meio dessa parceria que começou com Alexandre Arnault e continuou com seu pai Bernard Arnault e Philippe Schaus, na minha casa em Los Angeles. É uma parceria que sempre pareceu familiar. Estamos confiantes de que o grande poder da estrutura de distribuição global do grupo Moët Hennessy, sua força de portfólio incomparável e seu histórico de excelência há muito estabelecido no desenvolvimento de marcas de luxo oferecerão à Armand de Brignac o poder comercial que a marca precisa para crescer e prosperar ainda mais", disse Shawn JAY-Z Carter.

A parceria será ancorada na aquisição de uma participação de 50% na Armand de Brignac pela Moët Hennessy, bem como em um acordo de distribuição global. A divisão igualitária 50%-50% é um elemento essencial desta aliança e garante que cada um dos dois parceiros queira trazer seus pontos fortes e expertise.

Foto - https://mma.prnewswire.com/media/1441253/Moet_Hennessy_Armand_de_Brignac.jpg 
Logo - https://mma.prnewswire.com/media/1388256/Moet_Hennessy_Logo.jpg

Contato de imprensa: 
Moet Hennessy
Jean-Christophe Laizeau
E-mail: [email protected]

FONTE Moët Hennessy

SOURCE Moët Hennessy

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