NEW YORK, July 16, 2019 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced that as part of an ongoing initiative to transform the technology infrastructure that powers its products and services, it has migrated its core National Television Audience Measurement processing from traditional on-premise server processing to a cloud-based infrastructure. These assets serve as the foundation for the industry currency, underpinning over $70 billion dollars in advertising revenue in the U.S. annually.
Working alongside with Amazon Web Services (AWS), this major initiative provides Nielsen with the key foundation to improve scalability, redundancy and reliability, which has never been more crucial in an industry that has seen the rapid advancement of technical capabilities and innovation.
"The move to a cloud-based engine is a significant undertaking and underscores Nielsen's commitment to invest in technology that will benefit our clients and the industry as a whole. Cloud processing allows for greater flexibility and velocity, as we build new and enhance existing products. It will also give us the opportunity to spend more time innovating and less time on managing infrastructure," said Scott N. Brown, Head of Product, TV and Audio at Nielsen.
"Nielsen's move to AWS will help them become a more agile organization in the cloud and accelerate their work in helping companies around the world understand viewership data," said Stephen Orban, General Manager at AWS. "AWS's breadth of services, scalability and reliable infrastructure will help Nielsen drive product innovation that offers new ways for their network, publisher, agency and advertising customers to monetize their data."
With an emerging cloud-based infrastructure and sharpened Machine Learning and Artificial Intelligence expertise, Nielsen is now modernizing their platform in order to give clients data to both monetize today's media landscape as well as the landscape of tomorrow. This will speed up the company's product roadmap, as well as enable more creativity and flexibility with the measurement data and services Nielsen packages and delivers to networks, publishers, agencies and advertisers.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.