Parks Associates at CES: 22% of US Households Now Receive Internet and Mobile Services as Part of a Bundle

New consumer research shows convergence of services has led to greater customer satisfaction; connectivity is the foundation of the connected home

LAS VEGAS, Jan. 7, 2025 /PRNewswire/ -- New Parks Associates research released at CES® 2025 shows that 22% of US households now receive their internet and mobile services as part of a bundle. This finding highlights a growing trend towards broadband expansion through the bundle of wired and wireless access. This firm is hosting CONNECTIONS™ Summit at CES today, January 7, sponsored by Schneider Electric, Alarm.com, Schlage, Shelly Group, Ubiety Technologies, SmartRent, ADT, Calix, Kwikset, Silicon Labs, ADT Multifamily, eufy, and Johnson Controls.

At CONNECTIONS™ Summit, the research firm and panels of industry experts discuss the impact and implications of changing consumer habits and recent market activities. Just ahead of Q4, Verizon announced plans to acquire Frontier Communications, with the goal of expanding its fiber network across the US. By acquiring established and rapidly growing fiber providers, Verizon and other broadband providers are preparing ahead to funnel their growth into the increasingly competitive fiber market, with is good news for streaming providers. More households enjoying high-speed broadband to the home sets the foundation for smooth streaming experiences, less lag, fewer customer complaints, and more options for smart home, security, and automation.

"This convergence — as well as bundles of home and mobile service — has led to greater customer satisfaction, customer retention, and new business opportunities as customers increasingly expect their home and mobile service from the same company," said Kristen Hanich, Director of Research, Parks Associates.

The strong competition in the broadband market also means internet service providers seek partnerships and bundles that differentiate their services, with streaming services at the top of the list. Additionally, the smart home ecosystem, powered by a growing array of connected devices, presents another opportunity for ISPs to integrate value-added solutions, further distinguishing themselves in a crowded market and driving more ARPU.

"More broadband providers are forgoing offering their own pay-TV services and instead partnering with vMVPD and SVOD providers to offer compelling entertainment services to their subscribers," Hanich said. "In addition, some ISPs have partnered with brands like Arlo to offer smart security cameras as part of their service bundles. There are a variety of ways to capture new revenue with connectivity as the foundation."

Parks Associates' Broadband Market Tracker and Streaming Video Tracker deliver monthly market updates with analysis of key announcements in the broadband and streaming markets, including significant content changes and industry trends.

To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at [email protected] or 972-490-1113.

About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

SOURCE Parks Associates