Total Subscription TV And Video Revenue Will Rise From $186.5 Billion In 2025 To $190.7 Billion In 2030

Parks Associates Releases Five-Year US Subscription Video Forecast Through 2030

PLANO, Texas, Dec. 16, 2025 /PRNewswire/ -- Parks Associates today announced the release of its latest Subscription Video Forecast: 2025–2030, offering a comprehensive outlook on the future of the US TV and streaming video market. The report projects steady but moderate growth across subscription video services, with total TV and video subscriptions climbing from 719 million in 2025 to 765 million by 2030. Total subscription TV and video revenue will rise from $186.5 billion in 2025 to $190.7 billion in 2030.

The new forecast highlights a maturing yet resilient market shaped by ongoing consumer migration toward streaming, the rapid expansion of ad-supported tiers, and the continued contraction of traditional pay-TV services. The average monthly spend per TV household on subscription TV and video will grow from $101.25 in 2020 to a peak of $122.74 in 2028, mainly due to rising prices, before a slight dip to $122.04 by 2030. This steady increase assumes that consumers are willing to pay more for premium content, bundled services, and multiple subscriptions.

"As the US video market matures, growth is no longer about adding new households — it's about optimizing value," said Michael Goodman, Research Director at Parks Associates. "Consumers are stacking more services, gravitating toward ad-supported tiers, and demanding more flexibility. Our model shows a stable but fundamentally transformed market where streaming is the economic engine and pay TV becomes a smaller, more specialized segment.

The Subscription Video Forecast combines Parks Associates' proprietary research with a multi-layered quantitative modeling framework to deliver the following insights:

• Total US TV & streaming video subscription trends
• SVOD household adoption and service stacking
• Ad-supported tier growth and revenue modeling, by major service provider
• Pay-TV subscriber and revenue declines by service provider
• Shifting consumer value perceptions and market saturation
• Strategic implications for operators, streamers, and hybrid platform providers

This integrated approach allows Parks Associates to project both subscriber counts and revenue with high fidelity while accounting for structural changes in consumer behavior and provider strategy.

Parks Associates released its S.O.S. State of Streaming report during the eighth annual Future of Video: Business of Streaming, with featured research by Philo, InterDigital, Skreens, Adeia, Broadpeak, and Sling TV. 

For more information or to schedule an interview with an analyst, please contact Mindi Sue Sternblitz-Rubenstein, 972-490-1113.

About Parks Associates

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets. https://www.parksassociates.com

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Media Contact:
Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
[email protected]

SOURCE Parks Associates