PR Newswire Launches AI-Powered Solutions in EMEIA Region for the PR and Communications Industry

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LONDON, Jan. 17, 2025 /PRNewswire/ -- Beginning today, PR Newswire launches its AI solutions in the EMEIA region to help customers create and distribute press releases designed to maximise engagement and improve effectiveness. Following the launch of this AI suite of tools in North America, this offering represents a continued global investment in leveraging data and AI to supplement the work of communicators and solidify PR Newswire's position as the leader in providing innovative solutions for the PR industry.

"As AI creates new opportunities to evolve and supplement the work being done across industries, we are excited to lead the way in providing a secure, trusted solution tailored to the PR and communications community," said Matt Brown, President of PR Newswire.

This groundbreaking solution offers a range of features designed to simplify and elevate the press release process, including:

• Automated content creation: Generate high-quality press releases with just a few clicks. The AI algorithm analyses your input and crafts compelling content tailored to your industry and target audience.
• Brand voice matching: Using data and insight derived from previous releases, PR Newswire's AI generates content that aligns with an organisation's brand voice and desired tone.
• Press Release Score: This powerful tool thoroughly analyses each release for readability, formatting, structure and engagement potential and provides specific recommendations to improve your release.
• Upload & Enhance with AI: This feature enables users to upload and refine existing press release drafts using AI-generated insights.
• Comprehensive workflow: Users can create, edit, distribute and manage press releases all in one place, saving time and effort.

Powered by enterprise-level Google Gemini, PR Newswire's AI suite of tools is designed with the highest security standards in mind, ensuring that sensitive data remains protected at all times and is not used to train third-party large language models. Users can rest assured knowing that their press release content will remain proprietary to their brand.

"While we are eager to share this new AI solution as an option for our customers, we also recognise that there is no replacement for the human creative process. This is intended to be an added resource to help communicators in their work," said Brown. "It's important to note that our ongoing commitment to providing best-in-class customer service through our editorial team remains strong."

PR Newswire's AI-powered insights help customers make improvements with greater precision and ensure each release resonates with their target audience. For more information on this cutting-edge solution, visit https://www.prnewswire.co.uk/ai-press-release/.

Beginning today, additional enhancements are also now available to PR Newswire customers in EMEIA, including:

• Updates to the Online Member Center portal: Based on customer feedback, PR Newswire has introduced a new and improved press release order form featuring a more intuitive submission process, a redesigned modern interface, and a 'Saved Distribution' feature, allowing customers to create reusable press release order templates by saving their preferred newslines, layouts and more.
• SocialBoost AI post generator: PR Newswire's social media tool, powered by SoSha, can now enable organisations to craft AI-generated social media posts for readers to easily share and promote press release content on their social media channels. Customers provide a snippet of their press release, and our AI-powered SocialBoost tool will instantly generate optimised posts tailored to each social platform.

About PR Newswire
PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 500,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

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