News from axe A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jul 12, 2019, 10:00 ET AXE® & Marvel Collaborate To Create A New Team Of Super Heroes: The Fresh-Men

Inspired by AXE's new Ice Chill products, AXE and Marvel have joined forces to create a new set of super heroes, The Fresh-Men -- a collective of...


May 15, 2019, 09:05 ET AXE® Continues Inspiring Guys to Confidently Express Themselves with Hair-Focused Social Campaign #AXEpressYourself

Whether gearing up for prom or getting ready for their first day of school, it can be difficult for some teens to feel comfortable confidently...


May 08, 2019, 22:57 ET AXE® 与FaZe成员Cizzorz携手推出AXE游戏比赛

AXE相信魅力不止一种,该品牌今年将通过Find Your Magic Tour(魅力发现之旅)活动践行这一理念,帮助青少年在他们所热爱的事物中发现自我魅力。为了做到这点,AXE正在为男士提供保持时尚感所需的工具和平台,向他们展示他们可以追求他们所热爱的事物,同时发现最具魅力的自己。...


May 08, 2019, 22:31 ET AXE® 與FaZe成員Cizzorz攜手推出AXE遊戲比賽

AXE相信魅力不止一種,該品牌今年將透過Find Your Magic Tour(魅力發現之旅)活動踐行這一理念,幫助青少年在他們所熱愛的事物中發現自我魅力。為了做到這點,AXE正在為男士提供保持時尚感所需的工具和平臺,向他們展示他們可以追求他們所熱愛的事物,同時發現最具魅力的自己。...


May 07, 2019, 22:53 ET AXE® lanza el concurso de videojuegos AXE y se asocia con Cizzorz de FaZe

AXE cree que no hay una sola forma de ser atractivo y este año la marca da vida a esa idea con la gira Encuentra tu magia (Find Your Magic Tour), que ...


May 07, 2019, 11:55 ET AXE® Launches AXE Gaming Contest, Partnership with FaZe Cizzorz

AXE believes there's no one way to be attractive, and this year the brand is bringing that notion to life through the Find Your Magic Tour with the...


Apr 17, 2019, 09:00 ET AXE® Promotes Self-Care and Self-Confidence with "Bathsculinity" featuring Lil Rel Howery – A Modern Man’s Take on Masculinity

Far too often, guys are constrained by old-fashioned male stereotypes, like men should always be tough and never cry. AXE believes that guys deserve...


Aug 23, 2018, 16:47 ET AXE® se une al rapero y actor KYLE para la segunda edición de su programa Senior Orientation

Durante el Mes Nacional de Prevención del Bullying en octubre, AXE abordará los estereotipos masculinos anticuados y los apodos ofensivos con sus...


Aug 23, 2018, 13:39 ET AXE® Teams Up with Rapper & Actor KYLE for Year Two of Senior Orientation Workshops

During National Bullying Prevention Month in October, AXE will address outdated male stereotypes and harmful labels with its high school Senior...


Aug 24, 2017, 12:44 ET AXE® continúa la iniciativa Find Your Magic con el lanzamiento de "Senior Orientation"

La experiencia del colegio secundario puede ser dolorosa. El ambiente de los pasillos, los vestuarios, las fiestas y las redes sociales a menudo...


Aug 24, 2017, 12:05 ET AXE® Continues the Find Your Magic Initiative with Launch of "Senior Orientation"

The high school experience can be painful. The atmosphere of the hallways, locker rooms, parties and social media channels often push insecurities to ...


Jul 31, 2017, 15:48 ET AXE® aclara la confusión entre el body spray y el antitranspirante dry spray

Según las investigaciones, el 64% de los hombres jóvenes creen que el body spray y el dry spray antitranspirante son lo mismo*. La realidad es que no ...


Jul 31, 2017, 15:18 ET AXE® "Clears the Air" on Confusion Between Body Sprays and Dry Sprays

According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they're not. With 1 in 2...


Mar 02, 2017, 10:29 ET AXE® Hair Enlists 30 Top Influencers to Get Guys Styling Every Day

According to search data, guys are more interested in hair than ever before, yet 65%1 either never style or only style on special occasions. To most...


Sep 07, 2016, 07:59 ET John Legend, Mark Duplass and AXE® Team Up for the AXE® Collective Vanguard Honours During the Toronto International Film Festival®

Bad-ass films? Check. Popcorn? Got it. A night with John Legend and Mark Duplass during the Toronto International Film Festival® (TIFF)? Hell yes....


Jul 08, 2016, 08:46 ET AXE® Returns To New York Fashion Week: Men's Supporting 15 Designers Through Backstage Grooming

For the third season, AXE®, in partnership with the Council of Fashion Designers of America (CFDA), will work alongside emerging and established...


Jun 09, 2016, 08:00 ET Mark Duplass Joins the AXE® Collective to Mentor Aspiring Filmmakers

Today, notable film director, producer, actor and screenwriter Mark Duplass joins the AXE® Collective and John Legend to help aspiring filmmakers...


May 26, 2016, 08:25 ET AXE® Hair Proves Every Day Styling Isn't a Big Deal

In response to discovering that 65% of guys either never style their hair or only style on special occasions,[1] AXE® Hair is sparking a conversation ...


Jan 21, 2015, 08:00 ET #TakeTheLeap

To all aspiring musicians and designers: If I had to share one piece of advice, it's simply: "Take the leap." In 1998, I was a typical college...


Aug 05, 2014, 04:37 ET Festival #MIXFORPEACE : rejoindre le mouvement

Cet été, une vague de paix va envahir la côte méditerranéenne ! AXE et Peace One Day s'associent pour mobiliser des grands noms de l'électro et créer ...


Jul 31, 2014, 03:00 ET Festival #MIXFORPEACE : rejoindre le mouvement

Cet été, une vague de paix va envahir la côte méditerranéenne ! AXE et Peace One Day s'associent pour mobiliser des grands noms de l'électro et créer ...


May 07, 2014, 12:00 ET AXE® Teams Up With X-Men: Days Of Future Past To Unlock The Superpower Of Confidence

The X-Men franchise is a favorite of guys and girls around the world -- they grew up with the iconic characters and epic storylines about tapping...


Sep 25, 2013, 09:00 ET AXE® Wants To Take Your Cool To The Next Level At The AXE Black Chill™ Challenge

As part of the Black Chill product launch, AXE is whisking away nine lucky winners -- and their friends -- to the ultimate winter adventure, the AXE...


Aug 07, 2013, 09:00 ET AXE® Gets The Girl With National Launch Of Anarchy And Anarchy II For Her Shower Gels

Last year, AXE®, the #1 men's grooming brand in the U.S.*, made history with the successful launch of Anarchy™ For Her Bodyspray. Girls across the...


Jul 20, 2013, 12:00 ET AXE® Unveils Evolution Of Super-Heroine Hotness At Comic Con

Last night, girls and super-heroines alike raised temperatures throughout San Diego at Comic Con '13. At the weekend's most sizzling event, Playboy...