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May 09, 2016, 08:00 ET MMA Announces Powerhouse 2016 Global Smarties Jury Of Leading Brand Marketers And Agencies

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the jury for the 2016 ...


Mar 17, 2015, 07:30 ET The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Today, the Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study. Conducted in...


Aug 26, 2014, 09:00 ET MMA 2014 Regional Smarties Shortlist Announced For LATAM And North America

The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014...


Aug 18, 2014, 09:00 ET MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what's ...


Aug 06, 2014, 09:30 ET MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, in partnership with adidas, a global...


Jul 31, 2014, 09:30 ET MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the...


Jul 01, 2014, 10:06 ET Mobile Marketing Association Creates MM25

In keeping with the Mobile Marketing Association's (MMA) new 'marketer first' mission and aligning with its commitment to help marketers around the...


Jun 25, 2014, 09:00 ET MMA Announces New Appointments to Global Board of Directors

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new...


Jun 16, 2014, 03:30 ET MMA Reveals a Creative Framework for Breakthrough Mobile Marketing Campaigns

From the MMA's Mobile Center of Innovation at the Cannes Lions Festival, the MMA www.mmaglobal.com today released an Interactive Creative Framework...


Apr 24, 2014, 08:00 ET The MMA Announces Results of The First Ever Mobile Video Benchmark Study

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the...


May 09, 2013, 09:00 ET Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise to $400 Billion by 2015

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net...


Apr 03, 2013, 10:00 ET MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, released today the latest edition...


Feb 19, 2013, 10:00 ET MMA Announces New Appointments to the Global Board of Directors

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the election of several...


Jan 25, 2013, 10:00 ET MMA and IAB Release 'Mobile Phone Creative Guidelines' For Public Comment

With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on...


Jan 15, 2013, 09:00 ET MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the formation of the...


Nov 30, 2012, 10:33 ET FCC Issues Declaratory Ruling on the SoundBite Petition: Confirmatory Opt-Out Messages Are Not In Violation of the TCPA

The Federal Communications Commission (FCC) has issued a Declaratory Ruling based on a petition filed by SoundBite Communications that states a...


Oct 03, 2012, 11:02 ET MMA Announces the Smarties™ Award Winners

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties™...


Oct 03, 2012, 05:59 ET Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference,...


Sep 24, 2012, 09:00 ET MMA Establishes "Mobile Rich Media Reporting Metrics Definitions"

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the ...


Aug 29, 2012, 09:00 ET MMA Announces North America Regional Board Executive Committee

Today, the Mobile Marketing Association (MMA) announced the formation of its North American Regional Board Executive Committee. (Logo:...


Aug 29, 2012, 02:52 ET MMA Launches Mobile Study "MXS"

During a closed-door, invitation only meeting at the MMA CEO and CMO Summit, the MMA unveiled its new initiative, "MXS" which challenges marketers...


Jul 31, 2012, 03:43 ET Eric Weisberg Named First Jury Chair for MMA's 'The Smarties™' Awards

Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the...


Jul 16, 2012, 06:00 ET MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that ...


Jun 06, 2012, 01:40 ET MMA Announces New Global Board of Directors

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today the addition of...


May 16, 2012, 11:45 ET Mobile Marketing Association Launches MMA Mexico

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announces the launch of MMA Mexico. The...