5 of February's Most Popular Press Releases

Catch up on last month's most read- and engaged-with announcements - and see what they did right.

 

Person reading an article on a laptop

 

February’s top releases are as eclectic as they are attention-grabbing. Together, they highlight the wide range of stories that captured curiosity in the last full month of winter, from indulgence to innovation and adventure.

Here’s a closer look at the stories that generated the most clicks on prnewswire.com last month and the best practices that helped them resonate with audiences.   

1. McDonald's Debuts Exclusive McNugget® Caviar Just in Time for Valentine's Day - at No Cost to Fans

What Works

If you combine the words “McNugget” and “Caviar,” I need just two things: a price and a photo. 

McDonald’s knows that’s the case for its broader target audience and delivers a tight release, with a headline that immediately communicates the novelty, timeliness and value, and a subheadline that reinforces both the whimsy and urgency. 

The who, what, when, where and why are front and center, followed by one link with all the details a curious, hungry person could need. That saves the reader’s attention span for the photos that show the experience rather than just the product. The juxtaposition of elegant glassware, white tablecloths and caviar with McNuggets is playful and helps readers imagine themselves participating in this culinary chaos. 

McNuggets and caviar 

2. The TUDOR Ranger Lineup Expands

What Works

A strong headline/subheadline combo works as a two-part story: the headline delivers the punch, and the subhead establishes a narrative for the release to follow. This structure is particularly effective for luxury and heritage brands like TUDOR, where the product story is both emotional and technical. 

The headline here states the news plainly, keeping the focus on the brand and product names. The subhead is where the actual storytelling begins, with TUDOR writing directly to its target audience, evoking rugged adventure. 

It’s a theme that continues throughout the release, from the section titles to the cinematic photo. Wisely, TUDOR includes a “key points” section for the new product before continuing its thematic saga. 

Lastly, sending this release on an off minute, avoiding the crush of releases right on the hour (none busier than 9 am ET), gives a thoughtfully crafted release one last opportunity to stand out. 

3. Insurify Launches Industry-First ChatGPT Insurance Comparison App

What Works

If you’re announcing a new product intended to make life easier for your target audience, it follows that your release should be easy to digest. Insurify delivers here, with a concise release that respects the reader’s time. 

The headline and subheadline immediately convey innovation and impact, presenting a solution for specific consumer pain points. There are multiple data points in the second paragraph to reinforce authority, and three unique links that take interested readers exactly where they need to go.

The photo drives the narrative by illustrating the user-friendly and conversational experience described in the text. 

And kudos for an executive quote that focuses on empathy and problem-solving rather than generic corporate back-patting. Quotes like this resonate with every potential audience.

Insurify ChatGPT app' 

4. HERSHEY'S Invites Fans to Celebrate Everyday Moments of Happiness as the "Real Gold" with HERSHEY'S Team USA Milk Chocolate Medals

Hershey's Olympic medal chocolates 

What Works

The headline instantly taps into emotion and brand purpose by celebrating “everyday moments of happiness” as “the real gold,” making it clear the release is meant for fans, families and Team USA supporters. Even something as simple as verb choice makes an impact. Here, “invites” … invites readers to get swept up in the triumph and emotion of the Olympics.  

The subheadline and first paragraph build excitement, with mentions of the limited-edition drop, timely availability, and AR and TikTok storytelling. The photos and links are direct and engaging, keeping the reading experience seamless. 

Hershey was an early adopter of FAQ sections in releases. It’s a strategy worth considering as online discoverability continues to evolve, and Hershey’s example here is a great blueprint.  

5. Ski-Doo Unveils New, Improved Features and Technologies to Make the Most Out of Winter

What Works

The headline gets right to the point, letting you know this is all about fresh upgrades and winter fun, which is exactly what Ski-Doo’s target audience wants to hear. 
 
Including a “Key Highlights” section before plowing into the narrative is a smart strategy that’s increasingly becoming standard. It gives readers the main takeaways up front while (hopefully) drawing them into the details. It’s a simple move that makes the story clear and memorable and keeps even skimmers engaged long enough to grasp the main message.  
 
The rest of the release builds on the highlights, featuring multiple sets of bullets, strategic bolding and diversely structured paragraphs. The true star here is, of course, the environmental photography that drops the reader into a winter wonderland where only the latest Ski-Doo will do.  

Ski-Doo winter lineup 

 

Want to learn more about crafting a press release for optimal success? Ensure your story isn't overlooked by those who matter most with PR Newswire’s Definitive Guide to Crafting an Engaging Press Release.

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About the Author
Sarah Roberts headshot
Sarah Roberts

Sarah Roberts is Director of Customer Content Services. In a previous life, she was a newspaper reporter in the Midwest before permanently retiring her snow shovel and moving to the Land of Enchantment. In her spare time, she enjoys reading, exploring the craft beer scene and petting all the dogs.