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How Press Releases Make Your Business Discoverable in AI Search
AI search is changing how people search and how businesses get discovered. With tools like Google’s Search Generative Experience, ChatGPT, and voice assistants gaining traction in the search landscape, organic success now depends on more than keywords. The new objectives now include credibility,
Hip-Hop Celebrates 50 Years, Barbie-Mania Continues: Entertainment News Trends to Know
Volley Launches Jeopardy!, First Voice Game for Roku
Women’s History Month, Earth Month, and Workforce-Related News You Might Have Missed
Eliminates Over 160,000 Disposable Water Bottles Belfast's Cinemagic Film Charity and British Consulate Los Angeles Give Voice to
St. Baldrick's Changes Narrative Surrounding Childhood Cancers with Multichannel Content Campaign
communication strategy focuses on three primary goals: Be a voice of authority within the childhood cancer community. Raise awareness
ChatGPT, AI, Virtual Spaces and More: The Latest in Business Technology News
Lucyd," which integrates with the company's smart eyewear with a voice interface for ChatGPT. "A great pair of smartglasses is defined by three key factors: fashion, tech, and suitability for all-day wear," said
10 Ways to Get More Earned Media
relationship without the expectation of reciprocity and maintain your connections. Then, and only then, will the time come that they’ll pick your familiar voice out from the crowd clamoring for their attention. Read on to learn more about 10 ways you can hone your media relations
Education News Trends: Mental Health, Scholarships and AI
students in the year ahead. A large part of addressing student mental health is ensuring students are heard. “Youth voice and educational equity go hand in hand, so the more students that you’re able to hear from and understand their stories, the better of a chance we have
6 Tips for Successfully Working with a PR Agency
social media engagement. Look beyond vanity metrics to indicators that show real business impact, such as improved brand sentiment, increased share of voice compared to competitors or growth in qualified leads. Working with a PR agency can transform your communications,
Make Killer Content: Write Like a Journalist in 15 Ways
use first person? Industry jargon? Passive or active voice? Be sure to think about your target audience and ideal consumer — what style and tone will resonate with them? It can be helpful to have a list of three to five words defining your voice, as well as a similar “what we aren’t” list, just for clarity.
Political and Government Press Release Templates and Examples
ready-made content for journalists. Quotes should sound natural, offer insight not found elsewhere in the release and reflect the speaker's authentic voice. Incorporate Data There’s plenty of data in the world of politics—that’s
The Earned Media Opportunity: Actionable Insights from Marketing Leaders
more important than ads. It’s the Halo Effect.” “Analytics are key. Use social tracking for: Share of Voice; Sentiment; Alignment with Brand.” “In crisis management, things escalate so quickly!! Monitor continually