News from adara A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

Latest

Oct 02, 2018, 09:00 ET Department of Culture and Tourism - Abu Dhabi and Spark Foundry partner With ADARA to Measure Digital Marketing Effectiveness

Unique data, media and business partnership is a first for the Middle East and enables optimised digital marketing investments to drive tourism...


Jun 12, 2018, 08:00 ET LiveRamp and ADARA to Power People-based Marketing for Travel, Tourism Industries

Today at the Skift Tech Forum, LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a...


Apr 04, 2017, 15:27 ET ADARA, ON.Lab, SK Telecom Demonstrate Breakthrough SDN/NFV Solution in CORD at Open Networking Summit 2017

Open Networking Summit -- ADARA, an advanced Cloud, Software Defined Networking and Internet of Things company, today announced that ADARA and...


Mar 30, 2016, 10:00 ET ADARA Launches Traveler Value Score

ADARA, the global travel data platform, today unveils ADARA Traveler Value Score, a new metric that measures the potential value of a customer based...


Feb 04, 2016, 09:00 ET ADARA's Impact Helps DMOs Measure the Most Effective Return on Their Marketing Spends

ADARA, the global travel data platform, helped Idaho Tourism connect its marketing campaigns to actual travel activity, through ADARA Impact, an...


Oct 21, 2015, 09:00 ET Fifty Percent of Holiday Travelers Wait for Last Minute Deals Before Booking

New research from ADARA, the leader in leveraging global travel data to drive future business performance, reveals that there is still time for...


Sep 14, 2015, 09:00 ET ADARA Secures $23 Million in Financing Led by World Innovation Lab

ADARA, the leader in leveraging global travel data to drive future business performance, announced it has secured $23 million in Series C funding led ...


Jul 29, 2015, 09:00 ET ADARA and Mediahub Announce Strategic Partnership

ADARA, the leader in leveraging global travel data to drive future business performance, announced a strategic partnership with Mediahub, the...


Jul 28, 2015, 10:00 ET Business travelers driving online retail for high value goods, says ADARA

New research reveals that three in four business travelers do more than half of their shopping online and are three-and-a-half times as likely to...


Jul 14, 2015, 09:00 ET ADARA Launches 'Premium Reserve' Private Marketplace with Data Driven Environment and 100% Viewability

ADARA, the leader in leveraging global travel data to drive future business performance, today announced its private marketplace, "ADARA Premium...


Jun 10, 2014, 06:00 ET Media Executive Elizabeth Harz Joins Adara as President of Media, as the Company Further Expands its Global Footprint, Accelerates Growth

Adara, the leading global travel data and analytics platform, announced the appointment of Elizabeth Harz as President of Media. Harz will lead media ...


Apr 28, 2014, 06:00 ET Adara and Havas Media Announce an Agreement to Help Havas Media Reach Travelers Worldwide

Adara, the leader in connecting brands to targeted audiences worldwide based on extensive partnerships with global travel suppliers, announced a...


Dec 05, 2013, 12:08 ET Adara Tailors Tweets in Partnership with Twitter

Adara, the leader in reaching audiences through the use of real-time traveler data, today announced a partnership with Twitter and its tailored...


Nov 25, 2013, 08:00 ET Consumers Book Earlier and Work Harder to Gobble Up Thanksgiving Travel Deals

Consumers worked harder and booked earlier to get low air fares for Thanksgiving travel this year. But while striving to hold down air travel costs,...


Nov 18, 2013, 11:22 ET New Study Finds Online Hotel Bookers Are Young, Wireless and Free Agents

– U.S. leisure travelers who book hotel rooms online are increasingly younger, armed with smartphones and tablets, and show less brand loyalty in...


Sep 18, 2013, 08:00 ET Adara Announces New Travel Industry Partners and Rapid Momentum in Europe

MOUNTAIN VIEW, Calif. and DUBLIN, Sept. 18, 2013 /PRNewswire/-- Adara, a global leader in helping marketers connect with targeted traveler audiences, ...


Apr 24, 2013, 07:00 ET Adara Teams Up With Ryanair To Help European Advertisers Connect With Its 80m Customers

Adara, the global leader in data-driven marketing, today (24 Apr) announced an exclusive partnership with Ryanair, Europe's only ultra-low cost...