News from admaster A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Dec 19, 2018, 01:55 ET AdMaster: 79% of China advertisers to increase digital marketing spend in 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data...


Aug 23, 2018, 05:40 ET AdMaster finds 28.8% of ad traffic was invalid in China in H1 2018, signifying a gradual improvement over the past 3 years

Leading independent third-party measurement company AdMaster has found that invalid traffic (IVT) made up 28.8% of total advertising traffic in H1...


Jan 16, 2018, 07:00 ET AdMaster 2018 Digital Marketing Trends Report: 70% of Advertisers Continue to Increase Digital Marketing Budget

As new focal points emerge daily in the ever-changing world of digital marketing, advertisers are constantly searching for new ways to excite and...


Nov 09, 2017, 06:00 ET AdMaster: Five Trends to Watch during Singles' Day 2017

China's Singles' Day, first introduced by Alibaba in 2009 and now known as the "11.11 Global Shopping Festival", is the world's biggest online retail ...


Oct 24, 2017, 09:00 ET AdMaster Collaborated with Weibo to Bring Precision in Digital Marketing to New Level

While Chinese consumers are spending more time on digital media, advertisers are also increasing their spending on digital platforms in 2017....


Sep 15, 2017, 09:00 ET AdMaster and Alibaba Jointly Develop A New Brand Marketing Ecosystem with Third-Party Collaboration

AdMaster, a leading marketing data technology company in China, signed a strategic partnership agreement with Alibaba recently. The partnership...


Aug 30, 2017, 09:00 ET Mobile, Social and Data: Three Keywords Marketers Cannot Miss

As the largest and fastest growing digital market worldwide, China is on its way to becoming a global digital innovation leader next to Silicon...


May 22, 2017, 09:00 ET AdMaster Establishes Alliance with Tencent MIG to Fight Against Fraud in Mobile Marketing

AdMaster, the leading marketing data technology company, jointly with Tencent MIG (Mobile Internet Group), announced a strategic alliance on fighting ...


Feb 27, 2017, 07:00 ET AdMaster and Tencent QQ Jointly Unveil Chinese Young People's Attitude to Brands, Media Habits and Entertainment According to Their Activities On Social Platforms

BEIJING, Feb. 27, 2016 /PRNewswire/ - The "Young People Insight Paper", jointly published by AdMaster and Tencent QQ, has unveiled and analyzed young ...


Jan 04, 2017, 09:00 ET AdMaster Highlights 9 Things Marketers Should Know in 2017

BEIJING, Jan. 4, 2017 /PRNewswire/ - According to the latest mobile survey from AdMaster in December, China's leading marketing data technology firm, ...


Nov 07, 2016, 09:00 ET A Preview of China's Singles' Day in 2016: A Day to See the Power of Chinese Consumption

Highlights: Chinese e-shoppers said they would be less interested with and might less likely to participate Singles' Day in 2016, particularly with...


Nov 03, 2016, 11:52 ET AdMaster & Weibo Unleash the Value of Mobile Social Platforms

Highlights of the Collaboration: This is the first time for Weibo to open its "Weibo ID system" and "social tags" for the precise measurement of...


Oct 27, 2016, 09:00 ET AdMaster and Tencent Social Ads Jointly Launched People-based Measurement Solution Empowered by Social Data from 800 Million User Accounts

AdMaster recently launched "People-based Measurement Solution (PMS)" in collaboration with Tencent Social Ads (TSA), a big step forward to realize...


Sep 22, 2016, 09:00 ET AdMaster Leads the Way in Proactively Combating Online Ad Fraud and Promoting Accountability in Advertising Industry

In the first half of this year, up to 28% of the traffic in advertisers' digital campaigns was recognized as fraud, bringing serious concern about...


Jul 20, 2016, 09:00 ET AdMaster Honored as One of the "25 Most Promising SaaS Solution Providers" by APAC CIOoutlook

In the latest July edition, APAC CIOoutlook featured the megatrends about SaaS solutions worldwide. AdMaster, a leading marketing data technology...


Jun 29, 2016, 09:24 ET AdMaster Safeguards Data Security for a Healthy Marketing Ecosystem

Over the past few years, with the development of data technology like cloud computing, the implementation of Big Data across a wide range of...


Apr 11, 2016, 10:00 ET AdMaster's Institutional Investor Allen Zhu Ranked as One of the Top 100 VCs Worldwide

In the newly published 2016 Forbes Midas List, nicknamed the "Oscars for Tech Investors," Allen Zhu (#65), the Shanghai-based Managing Director of...


Mar 15, 2016, 10:45 ET Economist Corporate Network Issue Research Report Sponsored by AdMaster - Using Big Data to Connect Business with Digitalized Chinese Consumer

As mobile devices, best represented by smartphones, have proliferated, the reach of the Internet is practically ubiquitous in China. According to a...


Nov 23, 2015, 08:45 ET Innovative Marketing Campaigns and Payment Methods Pay Off on 2015 Singles' Day, as China Leads in E-Commerce Maturity Around the World

Alibaba retains top spot, with growing competition from JD.com; international e-retailers did not play a key part Constant innovations pay off, China ...


Nov 05, 2015, 08:36 ET China's Singles' Day is not just About Singletons But Shopping, nor just Alibaba, but JD.com and the Whole E-Commerce Market

China Singles' Day, on November 11 -- 11/11 every year, was founded by Alibaba in 2009 as the big sales promotion day for the single people to...


Nov 03, 2015, 10:00 ET AdMaster Announces the Acquisition of JinShuJu from ThoughtWorks to Support AdMaster as the Data Hub of Enterprise Data Ecosystem

AdMaster announced the 100% acquisition of JinShuJu from ThoughtWorks. The acquisition represents the effectiveness of AdMaster's strategic...