News from adverty ab A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Feb 24, 2021, 02:09 ET Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform

Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost...

Jan 27, 2021, 02:25 ET Adverty and Verizon Media announce new deal to enable a huge range of brands and audiences to access Adverty's innovative ad formats within gaming

Adverty AB (publ) today announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which ...

Jan 21, 2021, 02:11 ET Adverty continues rapid expansion with appointment of Chief Financial Officer

Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to...

Jan 12, 2021, 02:10 ET Adverty is granted second US patent for in-game ad viewability technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The...

Dec 18, 2020, 02:27 ET Adverty releases in-game ad SDK on Unity Asset Store

Adverty AB (publ) announces the release of its Unity SDK on Unity Asset Store, providing developers with easy access to its patented ad technology...

Dec 11, 2020, 02:31 ET Adverty partners with InMobi, further strengthening in-game advertising's programmatic reach

Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage...

Nov 24, 2020, 02:19 ET Adverty is granted US patent for in-game ad viewability technology BrainImpression™

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology...

Nov 02, 2020, 02:15 ET Adverty continues rapid expansion with appointment of Johanna Nymberg as Global Director of Business Development

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced the hire of Johanna Nymberg as Director...

Sep 29, 2020, 02:21 ET Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in...

Sep 08, 2020, 02:49 ET Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display...

Sep 01, 2020, 03:00 ET Adverty announces approval status as the latest vendor to join IAB Europe's Transparency and Consent Framework

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent framework, designed to...

Aug 26, 2020, 02:45 ET Adverty completes integration with US-based digital advertising technology platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and...

Aug 10, 2020, 02:45 ET Adverty enters into agreement and completes integration with SuperAwesome to enable kid-safe advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in...

Aug 03, 2020, 02:47 ET Adverty continues expansion of UK team and global operations with three senior hires

Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian...

Mar 19, 2020, 03:48 ET New Research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game ads Over Web Banners

Display advertising placed in natural Contexts within games are the favoured ad format among mobile users, according to new research carried out by...

Jan 29, 2020, 06:22 ET Adverty Continues Expansion in the UK With Strategic Hires

Adverty continues expansion in the UK, attracts ex-Bidstack Senior Commercial Development Manager and announces the launch of the London office....

Jan 20, 2020, 02:53 ET Adverty Partners With MADFINGER Games to Enable Seamless In-game Ads in Upcoming 'Shadowgun War Games'

Adverty AB (publ) has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the...

Jan 15, 2020, 02:50 ET Adverty is Now a Unity Technologies Asset Store Publisher

Adverty AB (publ) is now a Unity Technologies Asset Store publisher, providing developers with easy access to its ad technology. Planned launch early ...

Dec 04, 2019, 02:53 ET Adverty Partners With US-based Smaato for In-app-focused Ad Sales Growth

Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games....