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Dress for Success® Worldwide启动全球品牌焕新与宣传活动
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Dress for Success Worldwide新徽标。

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Dress for Success Worldwide®

Feb 17, 2026, 06:30 ET

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Success Starts Now(成功始于此刻)品牌活动旨在重塑使命、焕新形象,并推动女性经济地位的提升。

纽约2026年2月17日 /美通社/ -- Dress for Success Worldwide今日宣布正式推出全新全球品牌活动Success Starts Now,标志着该组织迈入新阶段,并推动其品牌形象、使命及支持项目的演进,以更好契合全球职场女性不断变化的需求与现实差距。 Dress for Success是推动全球职场女性发展的领先国际组织,致力于为职场女性提供专业着装指导,以及更广泛的职业发展和生计保障。 

近30年来,Dress for Success通过全球支持网络、职场着装、成功技能培训和工具开发,已帮助全球超过130万名女性实现经济地位提升。 组织在全球15个国家拥有130个全球网络成员,所有成员每日都秉持同一个核心信念:当女性准备迈向前行时,她理应获得实现成功所需的机遇、技能和社群支持。 

Dress for Success Worldwide首席执行官Joanie Bily表示,“这一时刻并非要改变我们的本质, 而是要升级我们的品牌形象。 Success Starts Now既致敬传承,也着眼未来,确保全球女性在瞬息万变的职场中及时获得所需工具、支持和发展路径——当今职场比以往任何时候都更需要高技能人才。” 

Dress for Success“焕然一新”的品牌形象大胆、直接,涵盖活力四射的新标识和现代化视觉设计体系,以及覆盖其全球网络的全新使命宣言与品牌叙事。 全新品牌标语“Igniting careers. Transforming Futures”(点亮职业之路,塑造美好未来)与品牌形象,既彰显了该组织的前瞻发展理念, 也标志其再度承诺继续为女性提供助力职场和人生发展的技能,相关项目涵盖创业、健康福祉和财商教育等领域。

新篇章的开启正值女性与职业发展的关键时刻。 世界经济论坛预测,受科技、自动化和人工智能发展驱动,到2030年近40%的核心职业技能将彻底变革。

Joanie Bily补充道:“随着女性职场未来加速演进,机会获取仍是最大障碍。 无论是初入或重返职场,还是谋求晋升,女性都需要即时支持、适应性技能,以及通往可持续职业生涯的清晰路径。 此次品牌活动是我们做出的郑重承诺:我们将通过数字学习与全球联动增加女性就业机会,大规模推广经实践验证的项目和服务,惠及全球更多女性;同时我们更加坚信,只要敢于追梦、精心装扮、持续成长、积极进取、互助奉献,每位女性都能书写自己的成功篇章(Dream, Dress, Develop, Drive, and Donate for Success)。”

关于Dress for Success® Worldwide: 

Dress for Success® Worldwide是推进职场女性发展的领先国际组织。 我们的宗旨是通过提供全球支持网络、职场着装、成功技能培训和工具开发,助力女性获得经济地位的提升。 自1997年成立以来,我们始终秉持“让女性在工作与生活中茁壮成长”的愿景,通过独有的项目模式提供职业指导、着装支持和持续的支持网络。 如今,Dress for Success还提供职业再培训、女性创业及企业支持,相关项目涵盖可持续发展、财商教育以及健康与福祉领域。该组织已在全球15个国家建立起由130个全球网络成员组成的强大社区网络,累计帮助超过130万名女性。 加入我们:www.dressforsuccess.org

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