Engage PR Signs Two Clients in Software Defined Networking Market

Agency selected for industry expertise, media relationships and creative approach to PR

May 20, 2015, 08:00 ET from Engage PR

OAKLAND, Calif., May 20, 2015 /PRNewswire/ -- Engage, a leading Bay Area public relations agency specializing in networking, cloud, mobile and analytics, today announced the addition of two new clients in the area of Software Defined Networking (SDN) to their growing roster of clients seeking to elevate their brand and secure greater visibility among key audiences.

  • Open Networking Summit (ONS) – Created by the founders of software defined networking (SDN), Open Networking Summits Inc., a nonprofit 501(c)(4) organization, delivers events designed to foster a productive dialogue around the opportunities, challenges and key developments in the quickly evolving world of OpenFlow, SDN and network function virtualization (NFV). For the past four years, the industry's premiere event – Open Networking Summit (ONS) – has brought the networking ecosystem of end-users, engineers, business leaders and researchers together in Silicon Valley to discuss the possibilities and shape the future of the networking industry. More information on the Open Networking Summit and upcoming events can be found at www.OpenNetSummit.org.
  • ON.Lab – The Open Networking Lab (ON.Lab) is a non-profit organization founded by SDN inventors and leaders from Stanford University and UC Berkeley to foster an open source community for developing tools and platforms to realize the full potential of SDN. ON.Lab brings innovative ideas from leading edge research and delivers high quality open source platforms on which members of its ecosystem and the industry can build real products and solutions. ON.Lab has a team of highly motivated and talented individuals, with expertise and a stellar track record in industry and research institutions. ON.Lab's team is focused on creating high quality open source tools and platforms that benefit and bring true SDN value to the community. For more information visit http://onlab.us.

    For ON.Lab, Engage managed the successful launch of the Open Network Operating System (ONOS) amid a crowded market and has maintained momentum by promoting milestones and enhancements, as well as building thought leadership. ONOS is an open source SDN networking operating system targeted specifically at the Service Provider and mission critical networks. ONOS is purpose built to provide the high availability (HA), scalability, and performance that these networks demand.

The additions to Engage's client roster follow a recent relocation from Alameda's Bay Farm Island to the historic Jack London Square district of Oakland, where the growing technology scene and vibrant culture help place the company in a category of its own.

"Business-to-business organizations today are encountering a fast-changing media landscape that requires domain expertise and creativity," said Jeannette Bitz, Owner and Principal of Engage. "New clients, especially in SDN, choose Engage not solely for our creative and strategic approach to PR, but also because of our expertise in SDN and networking and long-standing media and analyst relationships. Engage uniquely understands how service providers, vendors and enterprises are leveraging the disruptive SDN opportunity to centrally manage their networks."

"Having a strong vision and leadership is essential for any organization, but on their own, won't generate consistent visibility in the media," said Michael Howard, Senior Research Director at Infonetics/IHS Technology. "I've worked with Engage for nearly 20 years—Engage consistently has had the relationships their clients need to rise above the noise, particularly now in SDN."

For more information on becoming an Engage client, or for employment opportunities, please visit www.engagepr.com or contact info@engagepr.com.

About Engage
For companies looking to elevate their industry presence, build key influencer relationships and boost sales and valuation, Engage provides a unique level of attention and expertise necessary to increase visibility and thought leadership in their clients' respective industries. Engage works in lockstep with clients to deliver the experience of a large global agency, but the one-on-one client interaction and attention to detail found in smaller agencies. For more information visit www.engagepr.com or follow Engage on Twitter at @EngagePR.

Press Contact
Jeannette Bitz
Principal, Engage

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