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Iyuno kündigt eine revolutionäre Innovation für die Lokalisierung globaler Inhalte und darüber hinaus an
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Apr 01, 2026, 13:42 ET

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BURBANK, Kalifornien, 1. April 2026 /PRNewswire/ -- Iyuno, ein führender Anbieter von Medienlokalisierungsdiensten, gab heute die Entwicklung und frühzeitige Einführung von CLOE bekannt, einer neuen kontextbezogenen Informationsplattform, die die Erstellung, Vermarktung, Lokalisierung und Anpassung von Inhalten auf globalen Märkten neu gestalten soll.

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Introducing CLOE: Iyuno’s contextual intelligence platform designed to reshape global content workflows. By capturing story context once and applying it across localization, marketing, and beyond, CLOE enables faster, more consistent, and scalable content while preserving creative intent.
Introducing CLOE: Iyuno’s contextual intelligence platform designed to reshape global content workflows. By capturing story context once and applying it across localization, marketing, and beyond, CLOE enables faster, more consistent, and scalable content while preserving creative intent.

Angesichts der steigenden Nachfrage nach kürzerer Bearbeitungszeit, größerem Umfang und höherer Qualität werden traditionelle Lokalisierungsabläufe zunehmend fragmentiert und ineffizient. Nun stellt CLOE einen neuen Ansatz vor: der Kontext einer Story wird einmal erfasst und anschließend in jedem Workflow, jedem Output und in jedem Markt angewandt.

„CLOE ist das Ergebnis einer jahrelangen Analyse der Lokalisierung aus allen Blickwinkeln – kreativ, technisch und operativ", sagt David Lee, CEO von Iyuno. „Es ist ein neuer Ansatz für die Lokalisierung, bei dem der Kontext im Vordergrund steht und das Beste aus der KI genutzt wird, um den gesamten Workflow-Lebenszyklus neu zu gestalten. Wir sehen dies als einen transformativen Schritt bei der Art und Weise, wie Inhalte global in höherer Qualität skaliert werden können, ohne dass die ursprüngliche Absicht dahinter verloren geht."

CLOE, das sich derzeit in der Entwicklung befindet, erfasst und strukturiert den Story-Kontext in einem persistenten Speichergraphen, der in den Bereichen Lokalisierung, Marketing und interaktive Erlebnisse wiederverwendet werden kann. Durch die Schaffung einer Single Source of Truth für den gesamten Kontext eines Programms können Untertitel, Synchronisation, Skripte und Marketing-Assets konsistenter und effizienter erstellt werden, während gleichzeitig redundante Arbeit in verschiedenen Teams reduziert wird.

CLOE wurde entwickelt, um KI-gestützte Workflows zu unterstützen und gleichzeitig das menschliche Fachwissen in den Mittelpunkt des Prozesses zu stellen, damit sich die Kreativteams auf Performance, Nuancen und hochwertige Entscheidungen konzentrieren können.

Nach der Premiere auf der NAB Show in Las Vegas am 19. April plant Iyuno eine frühzeitige Markteinführung von CLOE; weitere Entwicklungen und weitere Markteinführungen sind für die zweite Hälfte von 2026 und darüber hinaus vorgesehen.

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